Microbusinesses Experience Sharp Decline in April

Home Maintenance & Outdoor Services microbusinesses fared better than other industries, according to data from Invoice2go

An analysis from Invoice2go that compiles invoicing data from nearly 50,000 U.S. microbusinesses (generally five or fewer employees) provides the first glimpse into the impact of COVID-19 on this segment of the economy. While these microbusinesses contribute $2 trillion to the U.S. GDP, they saw a 27% decrease in total invoiced dollar amounts when comparing April 2020 to April 2019. The revenue for those in the Home Maintenance & Outdoor Services industry specifically, however, only fell by 17%.

The data was compiled and analyzed by Invoice2go — an invoicing app used by 230,000 microbusinesses globally. The company analyzed invoices sent by 47,650 U.S. microbusinesses in April across a range of industries, including Marketing & Creative, Health & Wellness, Construction, and Home Maintenance & Outdoor Services. The year-over-year changes were calculated from a constant sample set of users who subscribed prior to Jan. 1, 2018, and remained subscribed through April 30, 2020.

The research reveals:

  • Essential microbusinesses are faring better. Considered essential businesses even in most states with stay-at-home orders, Home Maintenance & Outdoor Services’ revenue only fell by 17% YOY for April.

  • Creative services and event businesses plunged. Entertainment, Arts & Food Services were the hardest hit, with a 50% decline YOY in April invoiced dollar amounts, followed by Marketing & Creative services with a 49% YOY decrease in April invoiced dollars.

  • Regional differences mirror COVID-19 hotspots. Microbusinesses in the U.S. Northeast appear to be hit hardest, showing a 42% contraction in April YOY invoiced dollar amounts. Businesses based in the Western U.S. experienced a 27% contraction, followed by the Midwest (-23%) and the South (-21%). (Regional groupings of states are those defined by the U.S. Census Bureau.)

Invoice2go, an invoicing app that primarily serves sole proprietors and microbusinesses, is used to send over $25 billion in invoices every year.

"The ground-level business activity data that Invoice2go is getting from its customers when aggregated across economic regions and the entire country echos very closely the anecdotal picture that we've all gathered from the news and from personal experiences within our own networks,” said Noah Hall, Analytics Manager of Invoice2go. “Everyone from painters and plumbers to DJs and graphic designers are feeling the pinch. While there are certain sectors that are faring better than others, this data highlights the need to do more to support microbusinesses.”

Generally defined as companies with fewer than five employees, microbusinesses are responsible for more than 41 million jobs in the U.S., according to the Association for Enterprise Opportunity. Microbusinesses also happen to be the largest user base for Invoice2go, with more than 230,000 users around the globe, 60% of which are one- to two-person businesses.

For more information, visit www.invoice.2go.com

About Invoice2go
Invoice2go is the top-selling invoicing app, giving small businesses control over their time and business. Bringing together all the tools needed to get the job done, Invoice2go helps people win jobs, track payments, and offer their clients the ability to pay any way. The company was started by a small business owner who came from a family of tradespeople and wanted to help them streamline their invoicing. Today, Invoice2go's popularity has spread around the globe, with more than 250,000 small business owners in 160+ countries using the app to send over $25 billion in invoices every year.

Media Contact: Alexis Marina

Source: Invoice2go


Categories: Small Business

Tags: construction, invoicing, microbusiness

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