Micro Kickboard Celebrates 10 Years of ​Product ​Innovation, Focused on Urban Mobility​

Micro Kickboard

Micro Kickboard, the premium Swiss-designed scooter brand announced it is giving away 100 scooters to celebrate its 10th anniversary and the opening of a downtown LA office. Ten scooters will be given away each day for 10 days, starting Aug. 1 on their Facebook page.

Known for lightweight and portable scooters for adults as well as kids, Micro Kickboard opened its doors in the U.S. in 2007 with the introduction of the Mini Kickboard® scooter for children, an instant success in urban areas on the East and West coasts, thanks to its smooth glide and exceptional durability. Popular with celebrities, the Mini has featured regularly in the celebrity press.

Micro's innovative products for adults are now being adopted by traffic-weary urbanites who are using them to optimize mass transit by speeding up the first and last mile of their commute. The scooters work in conjunction with buses and trains as they can be folded up and carried on. Riders say that portability is key, enabling them to easily carry their personal transport with them, into their office or apartment.

Micro Kickboard owners Julie and Geoff Hawksworth reference recent pop-ups at Facebook's campus where hundreds of employees purchased Micro scooters to help speed up the first and last mile of their daily commute. Commuters say the appeal is improved control over their schedule but also like the idea of active transport, preferring the exercise they get riding a scooter over sitting in traffic or waiting for Uber or the bus.

As both cities and corporations with large campuses struggle with transport solutions (it was reported recently that what keeps Elon Musk awake at night is worrying about his parking lot, more so than his mission to Mars), Micro says its scooters offer a quick and easy solution that work within existing infrastructures, as they don't require bike lanes or special dedicated bike space on buses and trains. Scooters are an inexpensive part of the solution to a large and complicated problem, one tool in the toolbox, but a useful, low-cost and convenient one.

The evolution of the scooter from a toy for kids to transport for adults was largely the result of efforts by Micro, who began using the strongest, lightest-weight materials, which made the scooters more durable, portable, and comfortable to ride a distance. Micro's recent innovations include the Micro Luggage, a line of electric scooters scheduled to launch December 2017 and in 2018, they will introduce an electric car, the Microlino, based on the Italian Izetta.

Commuters in LA may see the Micro team test-riding the new e-micros as Julie and Geoff don't plan to own a car when they officially move to LA this month — having lived in traffic-challenged New York and London, they say they are looking forward to using Micro together with mass transit to get around.

Having also spent time in LA, the Micro owners have been following Eric Garcetti's and the City Council's Mobility Plan efforts and think LA is poised to become the leader in urban mobility.

Source: Micro Kickboard