Metzger Associates Tapped By World Leader In Spectroscopic Devices
Online, May 4, 2010 (Newswire.com) - BOULDER, Colo. - Metzger Associates, the newly named communications partner of ASD Inc., will execute a multi-pronged, strategic public relations program for the worldwide leader in spectroscopic analytical devices. Over 20 years, ASD has become the gold standard for high-performance materials measurement devices, driving new discoveries in science and new competitive advantage in commercial verticals that include agriculture, mining and pharmaceuticals. Metzger Associates will showcase ASD's continual innovation in a campaign that blends traditional media outreach with blogging and new media strategy.
Metzger Associates worked with ASD to produce a live blogging project for the company's 20th anniversary symposium. Over 30 acclaimed scientists, engineers and researchers from 11 countries participated in the program as part of the Art, Science and Applications of Reflectance Spectroscopy Symposium held recently in Boulder, Colo. Over 1,000 entries and 29 photos were posted during the event. By making the speaker content available to an online audience, the live blog effectively doubled event attendance. A news cycle featuring several ASD innovations will hit media channels in the months to come, supplemented by blogging and new media strategy.
For nearly two decades, Metzger Associates has established a national reputation for marketing new and emerging technology and has worked with such companies as HP, ION Engineering, DigitalGlobe and the 8th Continent Project.
About Metzger Associates
Boulder-based Metzger Associates is the Rocky Mountain region's premier integrated strategic communications firm. Since 1991, Metzger Associates' social media methodology, capital strategies practice and keen focus on clients' business goals have created value for innovative growth companies ranging from the Fortune 500 to venture-backed startups. Metzger Associates has one of the nation's top track records in developing award-winning communications strategies - gaining the right exposure for clients at the right time. For more information, please visit www.metzger.com.
About ASD
Established in 1990 in Boulder, ASD Inc. is the global leader in high-performance analytical instrumentation solutions, solving some of the most challenging real-world materials measurement problems. ASD spectrometers - unparalleled in providing laboratory-grade results in the field or on-site - are the instruments of choice for remote sensing, environmental sciences, agricultural, mining, pharmaceutical and paper industry applications, where results drive paradigm-changing insights, efficiency and profit. ASD's collaborative culture and world-class customer service put the best, fastest and most accurate spectroscopic instruments to work for industry and science in more than 70 countries around the world. For more information, please visit www.asdi.com.