Mediassociates Hires Former Subway Global Executive as President
Sandy Hook, CT, October 16, 2017 (Newswire.com) - Mediassociates, an independent media planning, buying and analytics agency, has retained Jeff Larson as its President. Larson is former Vice President of Global Marketing for Subway Restaurants, where he led a global brand marketing team responsible for 40,000+ stores across 108 countries. Larson started his career at P&G brand management and most recently served as Chief Marketing Officer of Stew Leonard’s Farm Fresh Food.
Mediassociates said the move was a strategic investment in accelerating its growth. In 2017, the independent agency’s revenue has increased 44% vs. the year prior, and for the past three years Mediassociates has been named to the Inc. 5000 list of fastest-growing private companies in the United States. Mediassociates gained 23 new advertising and communication accounts this year including Enviroscent, Foundation Consumer Health, the National Science Foundation, Seiko, Shutterstock, and Trunk Club, the personal styling service for men and women that is a subsidiary of Nordstrom.
Scott Brunjes, who founded Mediassociates in 1996, will continue on as CEO.
“This management move reflects an investment for our clients,” said Brunjes. “I’m delighted to add Jeff Larson to our senior executive team, where he brings a CMO’s perspective to what marketers really need from their agencies. His mission will be to guide ongoing development of our services including data-driven strategies and technologies that can increase the impact of marketing on business results.”
Mediassociates is a media planning, buying, and analytics agency focused on helping marketing clients and “challenger brands” plan, measure and improve marketing results. Mediassociates was founded in 1996 and today manages more than 60 campaigns in the United States and internationally. Agency services include advertising media planning, media buying, digital media strategy, social media, programmatic media, and campaign analytics.
For more information on Mediassociates, visit www.mediassociates.com.
Executive Vice President, Marketing & Content
75 Glen Road, Sandy Hook, CT 06482
203 797 9500 ext. 5204