MediaSmack Announces a New Direction in Leadership


MediaSmack, a legal marketing company based in Austin, today announces a change in leadership. Zach Thompson and Brian Meikle co-founded the firm in 2013 and led the company together as Co-Presidents for the first years of the business’s growth. Now, Brian is taking a step back from the company; as of July 1, 2018, Zach will transition into being the sole CEO of MediaSmack.

“I am thrilled to be taking the reins as CEO,” said Zach Thompson. “I deeply value my partnership with Brian – together, we were able to grow this business from nothing to one of the most up and coming legal marketing companies in the country. However, I truly understand his decision to take a step back and am honored that he is leaving our company in my hands.”

Strategic vision and planning is a passion of mine. I want to be the one to take MediaSmack into a leadership role in the legal marketing industry.

Zach Thompson


While Zach moves into the position of CEO, Amanda Snowden will move up from COO to become President of MediaSmack. “I am incredibly excited and honored to be stepping up as President,” said Amanda. “I have been in this industry for 13 years now, and I am eager to now take a major, leading role in shaping this company’s present and future.”

About Zach Thompson, CEO

Zach Thompson, CEO of MediaSmack, has been developing his expertise in digital marketing and branding since 2005. Before co-founding MediaSmack, he worked for several Fortune 500 companies, expanding his understanding of legal marketing. As CEO, he will oversee the growth and strategic vision of the company, with a focus on helping law firms develop competitive marketing advantages.

With a background in strategy development, he tackles complex SEO and marketing issues with a transparent approach that is both creative and analytical. As President and now as CEO, Zach has always maintained a hands-on approach to directing the company and working with his marketing teams. He also regularly attends and speaks at conferences and events across the country, where he provides insights into goal development, online marketing strategies and more.

“The move from Co-President to CEO seems very natural to me,” said Zach. “Strategic vision and planning is a passion of mine. I want to be the one to take MediaSmack into a leadership role in the legal marketing industry.”

About Amanda Snowden, President

Amanda Snowden, President of MediaSmack, has been working in the marketing industry since 2005. She gained experience in SEO and legal marketing during her time with a small, family-owned agency in Austin, where she eventually became Vice President of Operations. While there, she founded and developed the entire SEO department from scratch. “I love the challenge of SEO,” said Amanda. “I am the person who wants to know exactly why and how something happens on a website, which usually means wading through spreadsheets and data. All of that analysis, I just love it.”

In August of 2017, MediaSmack partnered with this company and brought all of the staff onboard during the process. Now, after less than a year with the company, she is taking over as President.

“Within the first few weeks – even the first few days – of working with Amanda, I knew that she had what it takes to step up and help me lead the company. I have never been more excited about the direction we are taking; our future is bright, and Amanda is a big part of that.”

About MediaSmack

MediaSmack is a legal marketing firm that represents lawyers, law firms and legal professionals across the country. Founded in 2013, MediaSmack has grown exponentially over the past five years; in fact, we were recognized as the fifth fasted growing company in Sacramento, in 2017. We offer a full range of law firm marketing services and work with clients to develop their unique vision.

Our all-in-one marketing services include web design, search engine optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing and blogging services. Since we focus on the legal industry, we fully understand the unique needs and challenges associated with attorney advertising.

Source: MediaSmack


Categories: Marketing

Tags: Law Firm Marketing, Legal Marketing, Marketing Services

About Mediasmack

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MediaSmack is a boutique-sized digital marketing company with offices in Frisco and Austin, Texas. Co-founded in 2013 by Zach Thompson.