MediaCrossing Adds Veteran Media Executive to Leadership Team
Lee Davis, formerly of Univision and WFAN, Joins Fast-Growing Agency as Executive Vice President
Stamford, CT, July 11, 2017 (Newswire.com) - MediaCrossing, the company dedicated to helping agencies and advertisers drive better results through digital advertising, today announced that media industry veteran Lee Davis has joined their growing team as executive vice president.
Davis most recently served as executive vice president of sales for Univision Communication’s local media division. He rose to that position after leading Univision Radio to record performance from 2011-2014, significantly increasing Univision’s market share. Davis also had full responsibility for the company’s local digital revenue, growing that platform’s revenue by 400 percent over a three-year period.
Davis spent the majority of his career with America’s first all-sports radio station, WFAN, rising through the ranks from account executive to become vice president and general manager. During his tenure, WFAN became the highest-grossing radio station in the United States. Previously, Davis held key management positions at CBS Radio’s legendary all-news station 1010 WINS and for Cox Radio’ s cluster of stations in Southern Connecticut.
At MediaCrossing, Lee Davis will oversee all sales and marketing activities for the expanding digital agency. “Programmatic advertising will account for 84 percent of all digital display advertising by the end of this year, and MediaCrossing has been instrumental in helping mid-sized businesses take advantage of this high-ROI practice,” says Michael Kalman, CEO of MediaCrossing. “As a seasoned media executive with an understanding of local markets, Lee brings exactly the expertise we need to help even more growing businesses reap the benefits of programmatic, particularly when it comes to reaching hyper-local audiences. It’s an exciting time to work at MediaCrossing.”
“MediaCrossing is redefining what hyper-local means to advertisers from the mid-market to the Fortune 500,” Davis says. “I’m excited to bring my experience in media and advertising further into the digital space. This is a smart, hard-working and innovative team, and I’m really looking forward to seeing the impact our work will have on clients aiming to reach and engage audiences.”
MediaCrossing’s business has increased nearly 300 percent over the past year, and is on track to double again over the next two quarters. The company recently added several new clients as it expanded capabilities in hyper-local programmatic advertising. To support the expansion of programmatic services, MediaCrossing recently partnered with The Trade Desk, the industry’s fastest-growing demand-side platform. MediaCrossing also engaged in a data partnership with Nielsen Marketing Cloud (formerly eXelate) to offer the highest-quality and most trusted third-party data to fuel data-driven digital advertising campaigns.
MediaCrossing helps agencies and advertisers drive better results through digital advertising. We empower mid-sized companies to reach global audiences and global companies to reach local audiences. Our clients gain equal access to our team of strategic marketing experts and leading-edge programmatic technology, regardless of their size or budget. Working across all channels and all devices, the MediaCrossing team always keeps a single goal in mind: to help our clients get the best possible value from their advertising campaigns.
Founded in 2012, MediaCrossing Inc. is headquartered in Stamford, CT. Learn more at www.mediacrossing.com.
Aimee Kessler Evans