Media Alert: Simon Sinek - Author of "START WITH WHY" - to Speak in New York

Online, June 21, 2011 (Newswire.com) - All organizations and careers function on three levels: What you do, how you do it and why you do it. The problem is most people don't even know that why exists. In this interactive session Simon Sinek, author of the bestselling leadership book "START WITH WHY: How Great Leaders Inspire Everyone to Take Action," will offer his perspective explaining how Why or having a purpose drives innovation and success for organizations.

Who:
This free event is sponsored by OpenText , a global leader in content management and social software, including OpenText Social Work Place which helps purpose-driven teams assemble, stay connected, and achieve breakthrough results.

Why:
Sinek's talk in New York is the first in a series by industry thought leaders focusing on how companies can become truly social and collaborative organizations.

Who Should Attend:
This talk is ideal for leaders of all types, whether in large companies, start-ups, government or non-profits. It will inspire attendees to take action to understand their WHY.

When:
9-10:30 a.m. July 11, 2011

Where:
Ace Hotel, 20 West 29th St., New York.

How:
Register online at http://campaigns.opentext.com/forms/OTSWSS and follow the event on Facebook. The next 10 people to register will receive a signed copy of Sinek's book at the end of the seminar.

About Simon Sinek

Simon Sinek teaches leaders and organizations how to inspire people. He has shared the power of starting with why with audiences across the country and around the world, from members of Congress, the U.S. military and the United Nations to Hollywood studios, from small business entrepreneurs to senior executives at corporations like Microsoft and American Express. He also teaches his concept of The Golden Circle at the Strategic Communication Program at Columbia University. For more visit: startwithwhy.com