MedEvoke Expands Its Medical Affairs Presence With Key Hires

MedEvoke is uniquely focused on developing consistent, scientifically-compelling narratives and digitally-oriented solutions tailored to meet clients' needs worldwide. With a novel, singular vision, the company is now poised to broaden its reach with burgeoning new business, and four new hires will be instrumental in impacting the company's scope and reach in key growth areas.

An industry leader in Global Alignment, MedEvoke is uniquely focused on developing consistent, scientifically-compelling narratives and digitally-oriented solutions tailored to meet clients’ needs worldwide. With a novel, singular vision, the company is now poised to broaden its reach with burgeoning new business, and four new hires will be instrumental in impacting the company’s scope and reach in key growth areas. These new hires will service global initiatives, and create brand awareness across the therapeutic landscape.

As Director, Strategic Accounts, Fred Short brings to MedEvoke over 15 years of sales management experience in the healthcare information industry, supporting a range of initiatives in research and development, medical information, regulatory, marketing, and educational outreach. Prior to his current role, Fred was Director of Sales – Eastern Region for Wolters Kluwer, and Director of Corporate Sales at Ovid Technologies.

MedEvoke is excited to be experiencing such vital new growth, and in response to client need, we have secured top talent in key areas. Without question, these exceptional individuals will positively impact delivery and ROI for our clients, and bring progressive perspectives to our culture. MedEvoke is poised for unprecedented opportunities, and our goals are to exemplify innovation and excellence at every turn, to lead our clients to optimal levels of development for their brands.

Marc Sirockman, Chief Strategic Officer, Managing Director

Kara Wilson has been hired as Account Director. Most recently, Kara was the Associate Director of Project Management at the Rutgers University Foundation. She has an M.A. in Public Health Informatics from the University of Illinois at Chicago, which gives her unique insight into system evaluation and the role Information Technology plays in healthcare optimization. Kara brings digital strategy experience from both the pharmaceutical and higher education industries to her position.

Phoebe Bull has also been hired as Account Director. Previously, she was an Account Manager at Bionical, overseeing pharmaceutical projects for Astrazeneca and Daiichi Sanyo Incorporated, and a Scientific Recruiter at Astrix Technology Group, where she placed researchers for pharmaceutical and biotech companies, including Merck and Pfizer. Phoebe holds a B.A. in English Literature from Mount Holyoke College and a B.A. in Physics from Temple University.

On the creative side, Margaret Lepera brings to MedEvoke over 20 years of expertise in healthcare advertising and marketing, working most recently as a consulting Creative Director for Information Integration, Inc., and consulting Associate Creative Director for Concentric Health Experience. Margaret will bring seasoned creative and strategic insights to her position as Senior Medical Writer, to advance the company’s overarching clinical and marketing objectives in principal content areas.

In light of its current expansion, Marc Sirockman, Chief Strategic Officer, Managing Director says, “MedEvoke is excited to be experiencing such vital new growth, and in response to client need, we have secured top talent in key areas. Without question, these exceptional individuals will positively impact delivery and ROI for our clients, and bring progressive perspectives to our culture. MedEvoke is poised for unprecedented opportunities, and our goals are to exemplify innovation and excellence at every turn, to lead our clients to optimal levels of development for their brands.”

As a premier provider of Medical Affairs solutions for over two decades, MedEvoke specializes in data analysis, cross-functional engagement, and seamless evolution of narrative – and offers its clients a real-time single-source platform that shares “one medical voice” throughout their products’ lifecycles. Expertise ranges from single product launches to life-cycle management to enterprise/portfolio solutions in varied therapeutic categories.