MEDarchon Adds Three Executives to Business Development Team

Healthcare tech company positioning for robust growth in 2019

Safe, Secure, Healthcare Communications

​​​Three seasoned healthcare business development professionals have recently joined MEDarchon, a Nashville-based national provider of care team coordination and secure communication solutions for hospitals and health systems, the company announced today.

 “We are extremely pleased to announce this investment in stellar talent to deepen our bench in sales and marketing,” said James “Butch” Baxter, CEO of MEDarchon.  “We are off to a strong start in 2019 and look forward to upcoming product advancements to our QUARC product suite.”

The team will work together to further deploy MEDarchon’s QUARC, which is currently in use at 133 distinct care locations across the nation.

In her new role as vice president of business development, Rochell Pierce brings MEDarchon a rich two decades of experience in all aspects of healthcare marketing and business development. An experienced healthcare executive, Pierce most recently served as the vice president of client engagement for Trilliant Health (formerly known as Aegis Health) and as senior vice president of market development with Aegis. There, she oversaw the market development roles of both employer engagement and physician outreach for all of Aegis’ market segments nationally. Previously, Pierce was a co-founder and president of Trilogy Integrated Health Care, an owner, developer and manager of rural healthcare clinics and behavioral health programs for hospitals and communities. Earlier, she served as director of clinical operations with both Psychiatric Solutions and American Psychiatric Partners.

A seasoned healthcare technology business development executive, Matt Kroeger has joined MEDarchon as regional director of business development with oversight of much of the Southeast and Northeast. Kroeger previously served as regional vice president of sales for HealthPay24 working with revenue cycle professionals to enhance their patient payment experience. In an earlier role as regional sales executive for NetHealth, Kroeger introduced physical therapy, occupational therapy and speech language pathology professionals to Therapy Documentation Solution-ReDoc Software. Additionally, he previously served as regional sales director in the enterprise EHR space with NextGen and Medhost helping facilities obtain their meaningful use goals.

Austin Edwards has an established career in lead generation, inside sales and account management. He has joined MEDarchon as an inside sales specialist. Edwards has served in sales positions with Prospecting Health, Inc. and Propel Wellness, a provider of employee-wellbeing engagement solutions.

“Each of these colleagues brings a valued viewpoint to our organization,” Baxter said. “We look forward to their energy and ability to raise the visibility of this exceptional product we have created that improves the patient and clinician experience for our provider clients.”

About MEDarchon

MEDarchon was founded with a specific goal in mind: to help prevent medical errors and other adverse outcomes caused by breakdowns in communication. Our mission is to improve patient care and provider effectiveness through innovative tools that clinicians love to use. We provide a next generation, patient-centric communication and coordination platform that enables health systems to improve patient outcomes and significantly reduce medical errors. Introduced in 2014, MEDarchon’s solution suite (QUARC) is now deployed across 133 distinct care locations and used in the care of 175,000+ inpatient admissions and 875,000+ outpatient encounters annually. For more information, visit

Source: MEDarchon, Inc.

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About MEDarchon, Inc.

MEDarchon is a Nashville based leader in healthcare communications. Its flagship platform, QUARC, replaces outdated texting and paging systems with a single-resource platform for healthcare communications, analytics and more.

MEDarchon, Inc.
301 Plus Park Drive , #Suite 402
Nashville, TN

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