McMillin Realty's Paula Gonzalez Finding Success With Online Leads
Chula Vista, CA, July 21, 2014 (Newswire.com) - McMillin Realty’s e-specialist Paula Gonzalez has leveraged the power of the internet to create a wealth of business opportunities. Her expertise in converting online leads to sales has launched her straight to the top of McMillin’s team of e-specialists, with over $5 million in sales volume so far this year and $5 million each year over the last two years.
“Technology has drastically changed the landscape of the industry,” stated Gonzalez, an industry veteran since 2006, “The best websites make it easy and quick for people to get the information they are seeking. That is why I like what we have done with our website.” Recently, McMillin Realty retooled its website interface for easier navigation, and even included a live chat feature to help web visitors quickly connect with the information they are seeking. All of these features help the e-specialists, such as Gonzalez, generate and close business.
The differences between the traditional lead process and the online lead process are drastic, and Paula has written a formula for her success in the online lead realm. “Once I have been in contact with a lead initially, I try to get in front of them as much as possible and give them as much information about me as possible, including my phone number and picture. It is important to put a face to a name.” Gonzalez credits diligent follow-up and a regular line of contact as methods to assisting customers who have reached out to McMillin Realty online.
The buyer profile for an online lead is unique as well, according to Gonzalez. “We currently have over 500 active online leads, the majority of which are first time homebuyers, who are seeking information on the home buying process or a particular home listed on our website, stated Gonzalez.
For Gonzalez, whether a client is found via online leads or through traditional methods, the end result that she seeks is always the same – the happiness of the homebuyer. “I love my job and what I do,” she concluded, “I get to meet new people and help them make the best decision possible for their future. I love helping them find the right home.”
Holding true to the founding principles of McMillin Realty, Gonzalez gives back to her community by participating in programs to help homelessness in San Diego. She also donates to Juvenile Diabetes Research Foundation and assists orphanages in Tijuana. “It feels good to give back to the community and know that I am making a positive difference in someone’s life.”
“Paula Gonzalez has blazed a trail in a relatively new area of our business,” stated Isabel Hall, General Manager of McMillin Realty, “Her ability to understand the importance of integrating technology into our business has brought a great deal of success to our online leads program in a relatively short period of time. I know she is only just starting to tap into the potential that e-leads have for the industry and our business, and she is the right person to foster that growth.”
McMillin Realty, serving San Diego’s South County, Downtown/Metro, and Coastal Communities, has operated as a San Diego real estate brokerage for over 50 years.
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