MarketingEE Creates the Will to Take EE Action!
8020Green Pty Ltd 2/26 George Street, Frankston, Vic., 3199 Aus, November 10, 2014 (Newswire.com) - Energy efficiency is widely viewed and promoted as the most cost-effective way of reducing energy costs and carbon emissions. Yet energy efficiency product and service providers find it hard to get their EE proposals implemented. Many of their prospective clients will agree that energy efficiency can provide many benefits, yet very often fail to translate this into a willingness to take action on EE.
The classic definition of marketing is “creating a desire for a product or service.” When it comes to EE this definition needs to go beyond just creating a desire, its about also creating the will to take EE action.
We believe that marketing energy efficiency better, is the first step to creating a world where EE is the standard. At MarketingEE we are devoted to helping EE enterprises create the desire that leads to EE action.
Marketing Energy Efficiency is founded by Bruce Rowse – a passionate energy efficiency expert and Antonia Zorluer – a green activist and expert marketer.
In 2002 Bruce stepped out and started his own Energy Services Contracting business in Melbourne, Australia. This experience has given him a great appreciation of the challenges energy efficiency services providers have in getting their prospects and clients to take action and reduce their energy use.In late 2013 he sold this business and is now actively engaged in EE policy in South East Asia.Bruce is a Certified Energy Manager, Certified Measurement and Verification Professional (CMVP) and sits on the CMVP accreditation panel for Australia operated by the Energy Efficiency Council.He is a qualified trainer and assessor, delivering training in EE facilities management for the Australian Institute of Refrigeration, Air-Conditioning and Heating. He is author of “Carbon Policy – How Robust Measurement and Verification can Improve Policy Effectiveness.” Bruce has an MBA.
Antonia is an expert marketer and entrepreneur. She is a green activist and believes that marketing is one of the keys to making energy efficiency desirable.She believes that the age of outbound marketing, where businesses try to attract clients, is over and we live in the age of inbound marketing – where prospects are coming to our door, or our website.Her education in four different countries in the area of International Business and Management gives her a true global outlook on the issues of marketing and energy efficiency. Antonia is here to provide marketing expert advice and solutions to EE businesses.
On October 29th Antonia and Bruce launched their first ever marketing energy efficiency services. After extensive research and interviews with energy efficiency professionals they created marketing service for the energy efficiency company.
The services solve two of the biggest issues of energy efficiency companies - getting attention and being trusted. Each subscriber will become part of a community through the monthly marketing training and networking event and have the chance to be privately consulted by the founders. MarketingEE is keeping registrations open only until November 11th.
This has been the marketing service that energy efficiency companies needed - someone who understands their pains and needs no explaining.
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