Marketers Seek To Bridge The Gap Between Blogging and Journalism

Online, August 27, 2009 (Newswire.com) - GAINESVILLE, FL - With consumers increasingly relying on the web to provide them with valid, timely information about subjects of interest, it is becoming more and more important that the information they receive has contextual relevance.

As it stands, blogs and online media brands deliver upwards of 40 posts a day around a loosely defined theme, because of the rapid-fire pace of these source's publishing cycles, they have little time to explore these stories in depth.

Crossing Gaps LLC (crossinggaps.com), a boutique Social Media marketing firm that targets creative professionals and entertainment brands, announced today that they will be launching 93 Studios (http://ninetythrees.com) as a solution to this problem.

93 Studios will combine the rapid pace of web publishing with the depth of analysis usually found in more traditional investigative journalism. Over the course of 6 week "seasons" the site will compile, synthesize and explore a handful of topics. This exploration will include blog posts, videos, polls and pictures and will be delivered through the site as well as a variety of social media channels including Twitter and Facebook.

You can see season one's ongoing exploration of the newspaper industry here: http://ninetythrees.com/category/newspapers/

"People are looking for answers to questions. They want a place they can go to get more than a 500 word summary. They want to truly understand concepts, whether those concepts are Healthcare Reform, the evolution of the newspaper industry or, say, pop culture's fascination with Zombies," said Steve Spalding, managing partner of Crossing Gaps and founder of 93 Studios, "Right now, the web makes it difficult for them to do comprehensive research into topics without taking huge amounts of time searching through site after site for useful information. We want to do that work for them and provide them with an entertaining and informative content portal."

93 Studios also seeks to provide bloggers, vloggers, artists and other web-content producers a platform to explore topics they are passionate about and to collaborate with one another to create products, complete projects and push the industry forward.

"93 Studios can't just be about our editors and our content. In the future we want to offer a complete solution for content producers on the web," Steve went on to say, "We want to give them the opportunity to explore subjects that they are interested in, a platform to have their work seen and the tools to take it all and transform it into books and other information products so that they can make a living doing what they care about. Right now, many content producers don't know a thing about marketing their work or selling products, we want to help them fill this gap."

93 Studios is currently in ALPHA. For more information about it and for opportunities to participate you can contact Steve Spalding at steve@crossinggaps.com or visit http://ninetythrees.com.

About Crossing Gaps

Crossing Gaps, LLC is a boutique Social Media marketing and design firm that works primarily with creative professionals and entertainment brands. They help to design and develop strategies for businesses that wish to move onto the web and provide the technical infrastructure and guidance to implement these strategies.

Contacts

For inquiries into 93 Studios
Steve Spalding
407-361-6950

For inquires into Crossing Gaps LLC.
Nathan Thompson
904-703-9921