MAGNET Global Independent Ad Agency Network Gains New Member Stepworks in Hong Kong

MAGNET Global Network Adds Leading Hong Kong Advertising Agency to Leverage Fast-Growing Chinese Market

Stepworks, a branding and marketing communications agency based in Hong Kong, has joined the ranks of the MAGNET Global Independent agency network. The multicultural and multi-disciplined firm works with many respected global brands in Asia and around the world such as Bloomberg BusinessWeek, Schneider Electric, BASF, Deutsche Bank, Shangri-La Hotels & Resorts, Wynn and Oxfam Hong Kong. Stepworks understands the nuances of cross-cultural communications, offering a holistic approach to brand strategy, together with end-to-end execution in traditional and digital media. The agency was ranked among Hong Kong's top 10 agencies in the branding and digital categories by Marketing Magazine's client agency rankings in 2009.

"We're looking forward to a mutually beneficial relationship with our MAGNET colleagues," said Stephen Barry, founder and managing director of Stepworks. "In addition to assisting other members with work in the Chinese market, this affiliation provides us with the opportunity to work side-by-side with other highly motivated and successful people who are committed to helping one another thrive. We see this as a fantastic way to be exposed to new ideas from around the world, to share best practices and to extend Stepworks' global footprint."

The addition of an agency from China to the growing MAGNET Global network was critical, according to Cheri Gmiter, executive director of MAGNET. "With China being the fastest growing major economy in the world, we wanted a firm to help members enter the market or expand their opportunities there. With Stepworks' breadth and depth of experience, we believe they're especially well-positioned to assist other members leverage the potential of the Chinese market."

About Stepworks
The firm was started in 1994 by Stephen Barry, who studied graphic design at the Plymouth College of Art and Design in the United Kingdom. Starting as a team of one, Stepworks has grown to 27 multicultural and multi-disciplined employees. Known for its integrated offering and high standard of design, Stepworks takes a media-neutral approach to solving client communication challenges in the most effective manner. The firm works in a wide array of industries, from business-to-business, charities, education and financial to hospitality, insurance, industrial, professional services and real estate. Clients include Bloomberg BusinessWeek, Schneider Electric, BASF, Deutsche Bank, Shangri-La Hotels & Resorts, Wynn and Oxfam Hong Kong. For more information, visit

About MAGNET Global Network
Providing global experts and local expertise, MAGNET agencies work with more than 1,000 consumer, retail, business-to-business and industrial clients worldwide. Members share experience, knowledge and ideas with partner agencies domestically and internationally, collaborating on business opportunities and enhancing their ability to compete, serve clients, grow their businesses and raise their standard of work in the advertising agency industry. Members must maintain a level of commitment to the network, and new agencies are carefully screened before membership is granted. Currently comprised of nearly 40 agencies and affiliations, MAGNET is always seeking to add leading independent agencies throughout the world. Visit or follow us on Twitter @MAGNETnetwork.


Categories: Advertising

Tags: advertising, Independent ad agency network, international, marketing communications

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