MADSKY MRP Introduces New Name, Brand Identity and Tagline

MADSKY's New Brand

MADSKY MRP is proud to announce a new name, brand identity, and tag line. Many of our customers, contractors and homeowners know us as MADSKY Managed Repair Program or MADSKY MRP. Moving forward, we will be known as MADSKY. The book of services provided by MADSKY is much broader than a managed repair program leveraged by insurance carriers for repairing a policyholder's roof.

MADSKY has updated its brand identity; the logo has been modified to be in alignment with its business strategy and direction. Through the re-branding process, an official company tag line has been created – Transforming Roofterior Claims™. When a storm damages a roof of a home, more than 90% of the time the storm will damage the property and surrounding exterior and interior of the home. For any claim managed by MADSKY, the roof, property, and the exterior and interior of home will be assessed and restored. 

LC Nussbeck, Founder and CEO of MADSKY, said “We needed to simplify how we represent ourselves in the marketplace. Our value proposition is based upon the concept of removing friction from the repair process for the homeowner, insurance company and contractor by transforming the experience. Moreover, we wanted to clarify that our services are more than managed repair and more than just a roof repair or replacement. ”

As part of this process, MADSKY launched a new company website and updated the homeowner & contractor experience journeys within MADSKY's proprietary claim management system.

About MADSKY: MADSKY is the leading network-based, full-service repair program for assessing and restoring a residential roof, property and surrounding exterior and interior of a policyholder’s home damaged by a storm. MADSKY’s “network of networks” is the largest collection of roofing contractors and suppliers in the U.S. which consists of more than 3,000 certified roofing contractors and more than 3,600 suppliers across all 50 states. MADSKY’s proprietary Friction-less Customer Experience (FCX) claim management system connects the insurance carrier, contractor and homeowner, allowing for seamless communication and optimal utilization of all resources. Headquartered in Englewood, Colorado, MADSKY is rapidly redefining and enhancing the insurance claims experience.

For more information about MADSKY, visit

Source: MADSKY


Categories: Roofing

Tags: Construction, Contractors, Drone Pilots, Home Improvement, Home Repair, Insurance Claims, Insurance Services, Restoration and Repair, Roofing

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MADSKY, a nationwide third-party administrator for insurance companies specializing in roof repair and restoration.

Dan Martens
Vice President of Marketing, MADSKY MRP
365 Inverness Pkwy (150)
Englewood, CO 80112