Looking for Love Online? What Every Dater Should Know According to Dateline Platinum's Recent Findings

Dateline Platinum's latest research reports show that appearance is the most important factor that online daters consider.

A sense of humour may be a traditionally popular priority for singles, but physical attraction tops the list of 'must have' attributes for the majority of daters surveyed by Dateline Platinum. 55% of people claimed that this was the most important quality in a potential partner, with 'financial or professional success' coming first for just 23% of respondents, and 'shared views' for 22%.

Any romantics feeling the crunch needn't worry about looking for love on a budget, as 72% of singles would find an 'informal and relaxed' venue for a date more impressive than somewhere 'expensive or exclusive' - this only topped the list for 13% of individuals.

Only 8% of respondents would consider spending more than £50 on a first date, with almost 40% believing that between £20 and £50 is generous enough to make a good impression. And even if more daters are keeping an eye on cost, the most popular location when meeting a new partner is still a romantic restaurant - where only 15% of daters would not expect to split the bill.

A pre-date wardrobe check is more essential than an obvious gym membership, with 56% rating the effort a date has put into their outfit as more important than how fit they appear (just 22%).

Of course, there are plenty of dating don'ts to bear in mind too. Lacking reliability and smoking come a close joint first in ways to turn off a potential partner (rated by 38% and 31% of respondents respectively), and children from a previous relationship are a deal breaker for 10% of single people.

Eddy Ankrett, chairman of Dateline Platinum, commented: "Every individual, and every relationship, is different. However, it is interesting to see some clear trends when it comes to the things that people find attractive or unattractive in a new partner. Looking your best, and not letting a new partner down are priorities for a high percentage of single people - important considerations for anyone looking for love!


"Equality is important in relationships, and I am not surprised to see that the majority of people would expect to share the cost of a first date. The current economic situation is affecting many people's social lives, which of course includes dating. However, this doesn't mean that dates can't be romantic without breaking the bank - our survey shows that finding a relaxing venue which puts both daters at ease is more impressive than an expensive alternative"