Logo Brands Signs Exclusive Licensing Agreements With the University of Georgia, University of Kentucky, University of Miami and University of Notre Dame

Logo Brands (www.logobrands.com), the premier manufacturer of outdoor/indoor, on the go lifestyle & tailgating products, has agreed to multi-year exclusive agreements with the University of Georgia Bulldogs, University of Kentucky Wildcats, University of Miami Hurricanes and University of Notre Dame Fighting Irish. Effective Jan. 1, 2018, these partnerships grant Logo Brands Inc. exclusive rights to manufacture, produce and distribute tailgate and outdoor lifestyle products across all retail channels. The product categories covered in each agreement include: tents & canopies, chairs & leisure seating, tables & table sets, hard & soft-sided coolers, stadium seats & cushions, portable furniture and other housewares for tailgating, beach, camping and outdoor lifestyle activities. 

“Logo Brands is honored to have the opportunity to work alongside each of these premier universities to elevate and expand their consumer engagements through our diverse collection of licensed merchandise,” stated Phil Dooley, Vice President of Brand at Logo Brands. “Colleges and universities are woven into the fabric of our company. We have had the privilege of working with Georgia, Kentucky, Miami and Notre Dame as far back as 2000. We look forward to advancing our association with these iconic college brands and their passionate alumni and fans well into the future through these new arrangements.”

Fermata Partners represents the licensing rights at each University and negotiated the agreements on behalf of each University. 


Logo Brands is a leading manufacturer of officially licensed products for more than 600 teams and organizations including Colleges, NFL, MLB, NHL, NBA, Major League Soccer, NASCAR, the English Premier League, Kentucky Derby, Indianapolis Motor Speedway, NFHS, the United States Military and Star Wars-Lucas Films. Logo Brands has over 100 product lines including several varieties of folding chairs, stadium seats, cushions, totes, caddies, tents and canopies, coolers, side panels, throws and blankets, and most recently added inflatable rubber, composite and plush sport balls in 2017.

Logo Brands began in 2000 by shipping college chairs from a garage just outside Memphis, Tennessee. Today, Logo Brands is an industry leader for new, unique and innovative lifestyle products. Logo Brands products can be found in leading national, regional and independent retailers and online at www.logobrands.com. Logo Brands is headquartered in Franklin, Tennessee. For more information, visit www.logobrands.com or call toll free 1-888-959-3030.

Media Contact: 
Lindsey Rohling
Phone: 1-888-959-3030
Email: media@logobrands.com

Source: Logo Brands


Categories: Retail, Agents and Representation, Sports-related Business

Tags: agreement, college, exclusive, retail, sports

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Logo Brands is a leading manufacturer of officially licensed products for Collegiate, NBA, MLB, NHL, NFL, MLS, NASCAR, English Premiere League, the United States Military, Stars Wars-Disney and more.