Logo Brands Scores New Rights for NFL and Super Bowl Products

Expands rights for tailgate and outdoor lifestyle categories

Making it official

Logo Brands, a premier manufacturer of outdoor lifestyle products, has entered into a multi-year agreement with The National Football League Consumer Products. This co-exclusive partnership expands Logo Brands’ rights to now manufacture and distribute NFL team identified and Super Bowl identified tailgate and outdoor lifestyle enthusiast products. Tailgate items, such as portable chairs and tents, have been product staples for Logo Brands for over a decade.

“We are excited to be expanding our partnership with Logo Brands. Tailgating is such a huge part of NFL culture, and the gameday experience specifically. Having a great partner like Logo Brands ensures we will have a full assortment of product for all our fans,” stated Jennifer Gray, NFL Director of Licensing.

The expanded partnership, which will take effect on April 1, 2017, will give Logo Brands NFL rights to portable tables, portable chairs, portable tents, coolers, totes, caddys, camping and beach tents and canopies, beach umbrellas, event shelters and gazebos.

“Logo Brands is excited to be partnering with the NFL to elevate the fan experience by expanding the products available to fans from coast to coast. We believe our lifestyle brand enhances and promotes the ultimate fan experience. Whether it be at the stadium, at home, or enjoying the outdoors with friends and family, Logo Brands is the premier choice for licensed sports products,” says Matt McCauley, President of Logo Brands. “NFL football is America’s passion, and our goal is to continue creating products that satiate the fan experience.”

Logo Brands offers a variety of NFL team and Super Bowl identified collections and products, sold in leading and independent retailers and online.

ABOUT LOGO BRANDS: In 2000, Logo Brands began by shipping NCAA tailgate chairs from a garage just outside Memphis, Tennessee. In less than a year, Logo Brands moved into their first warehouse. The company is now a leading manufacturer of officially licensed products spanning more than 100 different product lines across more than 450 teams and organizations. Logo Brands is headquartered in Franklin, Tennessee. For more information, visit www.logobrands.com.

For more information contact: Lindsey Rohling at media@logobrands.com

Source: Logo Brands

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Categories: Wholesale, Professional Sports, Sports-related Business

Tags: agreement, consumer goods, NFL, NFL news, sports news


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Logo Brands is a leading manufacturer of officially licensed products for Collegiate, NBA, MLB, NHL, NFL, MLS, NASCAR, English Premiere League, the United States Military, Stars Wars-Disney and more.

Amy Luke
Director of Creative & Marketing, Logo Brands
Logo Brands
117 Southeast Pkwy
Franklin, TN 37064
United States