Lodgify Launches New Industry Report: US Vacation Rental Trends and Outlook for the Winter Season

The all-in-one vacation rental software company, Lodgify, has released their 2021 industry report, analyzing and offering insights about the latest trends and changes for vacation rentals.

2021 U.S. Industry Report Infographic

 With the accrual of over 340,000 bookings from all across the United States, Lodgify analyzed the 2019-2021 vacation rental market to date and what the upcoming season is projected to look like. Their in-house data showed recovery to pre-COVID numbers for some markers and other interesting findings that indicate a growing hope for the vacation rental industry. 

Lodgify found that from 2019 to September, guests have increased their length of stay by 6.2%. With a slight dip during COVID, trips are now growing increasingly longer and have even maintained a steady upward trend dating back to the beginning of 2019. 

There was also much debate over who came out ahead during the pandemic: rural or urban accommodations? For 2021, rural accommodations had a 12% lead over urban stays in terms of number of nights booked. Urban accommodations still hold a higher occupancy rate than their rural counterparts, but these countryside vacation rentals have a promising increase, according to Lodgify. The rural accommodation occupancy rate rose by 7% for the 2021 peak season when compared to 2020's peak season. Just within the summer months, rural occupancy rates rose by 3.5%. 

Findings also show that the value of vacation rentals is going up. The average daily rate has been steadily increasing since 2019. Lodgify found that vacation rental owners experienced a 31% increase in ADR when comparing the summer of 2019 to the summer of 2021.

The full report covers other insights, such as mid-length stays, performance based on individual states, and booking windows. To read the full U.S. 2021 Vacation Rental Industry Report by Lodgify, click here.

About Lodgify

Lodgify is a vacation rental software with an all-in-one solution that empowers owners and property managers to easily create their own vacation rental website and accept online bookings and process credit card payments. Using Lodgify's tools, owners can enjoy stress-free reservation management and complete synchronization of booking channels.

Press contact

Alberto Fernández - press@lodgify.com

Source: Lodgify