Limetree Announces Strategic Partnership With TriggerPoint, Revolutionizing the Intersection of Behavioral Science and Marketing
DALLAS, October 30, 2018 (Newswire.com) - Today’s consumer makes over 35,000 decisions a day. Social media and endless streams of content are causing information overload, making it harder for marketers to break through, until now.
Limetree, an agency that combines market-leading behavioral data, science, design, and technology to make a customer’s behaviors actionable, has announced a strategic partnership with TriggerPoint, a behavioral research and design consultancy specializing in identifying & influencing the neurological and psychological factors driving consumer decision making. Together, they have mastered how to use science to help marketers design more impactful marketing activations.
Over the last 18 months, we've been able to improve response rates as much as 30% while driving significant cost decreases versus more traditional approaches.
Tom Rouse , Founder & President, Limetree
“Now, we know the partnership and approach work. We’ve implemented and proven it in market, driving significant lift in key marketing performance metrics,” says Tom Rouse, Limetree Founder and President. “Over the last 18 months, we’ve been able to improve response rates as much as 30% while driving significant cost decreases versus more traditional approaches.”
Limetree and TriggerPoint’s collaborative approach is one that allows marketers to effectively identify their top prospects and better understand their behaviors with data that informs neurological and psychological factors. These deeper insights are used to build creative that leverages decision sciences and behavioral economics, cutting through consumers' non-conscious filters and getting them into a decision-making state. Clients benefit from proven behavioral marketing approaches that are actively updated over a campaign that is based on analytics that seek maximum performance while avoiding costly risks.
“I’m incredibly excited to deepen our partnership and collaboration with Limetree,” says TriggerPoint Founder & President William Leach. “Our shared passion for applying the latest in behavioral science and analytics to optimize marketing for our clients make us perfect partners to bring the promise of science-based marketing to life. I look forward to working together to arm marketers with new tools and tactics to compete and win with today’s consumer.”
Leach, whose book "Marketing to Mindstates" will be released later this month, will now serve as Chief Science Advisor at Limetree.
“This partnership with Will and the TriggerPoint team recognizes our success and shared desire to expand our data, analytics and technology initiatives,” adds Rouse. “It’s an exciting time, and I’m looking forward to bringing the benefits of our combined efforts to marketers.”
ABOUT LIMETREE: Founded in 2016, Limetree is a marketing and advertising group based in Dallas. Limetree creates meaningful connections between consumers and brands by defining what interactions are important and uses proprietary technology to collect, learn and accelerate results. For more, visit golimetree.com.
ABOUT TRIGGERPOINT: Founded in 2012, TriggerPoint helps today's biggest global brands understand how behavioral psychology & decision environments work together to non-consciously drive their customers' buying behavior. Using a proprietary Behavioral Design process, they directly apply these behavioral insights into psychologically optimized consumer experiences, marketing & innovation. For more, visit TriggerPointdesigns.com.
For more information on this partnership, or to learn more, contact Tom Rouse, Founder & President of Limetree at 214-205-1123.
Source: Limetree