LifeStart to Power Fitness Facility at the Gogo Building

LifeStart, the commercial real estate industry's leading provider of corporate fitness / wellness solutions announced today its selection by Sterling Bay, to assume the management of their state of the art fitness center located at The Gogo Building at 111 N Canal.

​​The Gogo Building located at 111 N Canal is a 16-story concrete loft office building located in the West Loop submarket of Chicago’s business district.  Sterling Bay has renovated the building into a state-of-the-art LEED Gold certified building, including a newly designed lobby and retail level, new rooftop amenity rooms and outdoor space, improved tenant common areas, and updated building systems. 111 North Canal boasts large, efficient floor plates, the best fiber connectivity in the City, as well as unbeatable access to commuter trains and the expressway.

The fitness center powered by LifeStart will provide the tenants of 111 N Canal with cutting-edge programs and services designed to support a healthy, active lifestyle for tenants while they are at work.   New functional training equipment, enhanced group exercise programs and onsite wellness programs are just the beginning of the changes that will occur. 

The fitness center is equipped with state of the art cardio (with integrated TV’s and computers), strength equipment, two group exercise studios, functional training equipment and executive level locker rooms and amenities.


About LifeStart

LifeStart is the industry's leading provider of consultancy / management of on-site corporate fitness / wellness centers located in commercial real estate developments.   LifeStart has over 25 years experience in designing, developing and operating centers with over 60 locations in the country.   LifeStart’s innovative, programs and services delivers best in-class engagement and financial stability, while vastly improving the on-site amenities for their clients.  LifeStart’s network of health professionals from Nurses, Dietitians, Health Coaches and Exercise Physiologists, LifeStart exceeds industry averages in both engagement and utilization, but creating programs that are focused on the entire tenant population and motivating and encouraging employees to make life-long behavior changes, that improve their health and well-being.  LifeStart has been recognized by their industry for having the best new-member engagement program, and best non-member program.  To learn more about LifeStart visit


About 111 N Canal

111 North Canal was originally constructed in 1918 as one of two identical warehouses for the Butler Brothers Company, a mail order company. Today, the north building, 165 North Canal, has been transformed into a residential loft building. 111 North Canal, which was designed by Graham Anderson Probst & White, is a multi-tenant office building.


About Sterling Bay

Sterling Bay owns and manages a portfolio in excess of seven million square feet.  They provide fully-integrated in-house resources allowing them to quickly execute all facets of different real estate transactions, including legal , architectural, construction, and asset management departments.  Sterling Bay targets overlooked and undervalued assets in emerging locations and transforms them into high-demand strategic destinations to maximize value.  They have actively invested in opportunistic and value-added real estate through decades of changing economic climates, and have consistently achieved strong returns.  To learn more about Sterling Bay visit

Source: LifeStart Wellness Network


Categories: Healthcare, Real Estate, Exercise and Physical Fitness, Facilities Maintenance & Management

Tags: Amenities, Commercial Real Estate, Corporate Fitness, Corporate Wellness

About LifeStart

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LifeStart is an award-winning provider of health and fitness consultancy. With over 25 years experience in Developing and Operating onsite corporate fitness centers, LifeStart is an industry leader with a proven record in Health, Wellness @ Fitness.

Mike Flanagan
Mike Flanagan
President and COO, LifeStart
125 South Wacker Drive (2155)
Chicago, IL 60606
United States