Legal Concerns Mount Over Printing Services in Atlantic City

Dorothy, NJ, November 7, 2014 (Newswire.com) - Not all printing companies are created equal. There are those that are able to give businesses full color printing for marketing collateral. Still there are printing houses that offer excellent offset printing to provide a cost effective print job, hence, bigger savings.

Whatever kind of printer needed to accomplish the job required, one must learn to distinguish the differences among the printing techniques. This is for discussion with printing experts on the most suitable method for marketing campaigns.

Here are the different types of printing that one may want to get acquainted with before they go to a printing company for a print job:

Offset Lithography and Printing Services Atlantic City – The most common printing method and printing service Cherry Hill, most printers use offset lithography to save on ink and limit set up time. What printers usually do is to offset the ink (thus, the name) from metal plates to a rubber cylinder and then transfer it onto the paper stock.

Digital Printing Atlantic City – It is probably the most popular printing method since its introduction. Digital printing is very effective since it reduces the time to complete the printing process. It does not need films and plates anymore. What it does is to transfer the digital file directly to the printing press with the help of a computer. It’s relatively fast that customers often rely on digital printing to meet deadlines and schedules.

Letterpress – Created by Gutenberg, the Letterpress is considered as one of the first and original printing methods of all time. The letterpress gave birth to the concept of relief printing, where the image being printed is raised from the surface. However, the method is slowly going obsolete with the new and much faster methods being introduced in the market today.

Electrostatic Printing – Similar to photocopying, this method lets the color attach to a drum and is blended with the paper with the application of heat. It is similar to digital printing as it also provides cost effective production of short print runs.

Thermography – This method produces raised images that are seen mostly in stationeries. What the printer does is to use a special powder or dust that easily sticks to wet ink. Then they apply heat to blend the ink and the powder to form the raised image.

These are still more types of printing methods. The bottom line is to know what would be the most suitable to for most business needs. In theory that the next time a commercial printer is hired as marketing collateral they are able to discuss clearly what kind of printing method is require to achieve the results businesses seek.

Knowing the difference with colors? For most people, a color is a color. But for a professional who uses colors for a living, there is more to it.

Printers are well aware of the difference processes in color printing in Atlantic City.  Most color print projects use either spot colors or process colors. In every project, budget plays a large role in the decision as well as the printing method and the design elements used in the layout. As a rule of thumb, a couple of spot colors will definitely cost less than a four-color or process color printing. However, when used for full color photos, a more expensive color process may be the best option.

What are spot colors? Spot colors are cheaper than the full color ones. When to use spot colors? There are several guidelines to determine whether spot colors would do the trick. Here are a few:

• If the publication has no full-color photographs.
   
• If the publication needs color that cannot be accurately reproduced. This includes CMYK (cyan, magenta, yellow and black) inks which are often used for precise color matching of a corporate or logo color.
   
• If the business is printing a specific color on something that requires page to page color consistency.
   
• If the business is using a much larger space such as that of the poster, spot color can provide that even consistency look in the desired marketing ad.
   
• Spot color can give a business more vibrant color than the CMYK can produce in color printing ads.
   
• Or if the ad needs special effects that requires producing inks such as metallic or fluorescent ones.

The business definitely needs to apply process colors, e.g. CMYK inks when the following occurs.

• The ad has full color photographs in it.
   
• The ad has graphics that require producing multi-color inks.

The business then has to produce many color inks if they use spot color instead of the process colors.

• And if the business needs more than two spot colors in the ad, it is better to apply process color instead. Most of the time, businesses can save on costs with process colors than using four or more spot colors to produce shade.

And if an ad that has photographs that integrates both spot colors and process colors, the business can always use both applications. This is especially true when using logo color. For better results, ask the color printing company to obtain the best application to produce the colors needed for the businesses marketing campaign.