Leading 360 Virtual Tour Company Undergoes Full Brand Makeover

Seattle, WA, April 7, 2015 (Newswire.com) - One of the Nation's leading 360 virtual tour and architectural photography firms has undergone some major changes over the last few months. From a revamp of their website, to the most prevalent of them all; a full brand name change, Invision Studio, formerly 360 Virtual Visions, is making it clearly known that transition and change is in full effect.

It comes as great news that Invision Studio will still be offering the same products as it has in the past along with a few new ones. By mid-2015, Invision Studio will introduce a full array of visual advertising products for real estate and commercial properties; including new software updates to their 360 virtual tour architectural photography services, property video, aerial drone photography services, and mobile apps.

It made sense back when we started the company, because 360 Virtual Tours were practically unknown to the world. Much of our time was spent explaining what our product was, so it was very important for the product itself to be somewhat clarified in the name. We soon learned that it lacked longevity. A name needs to be simple and memorable, ours was not, and we knew it had to go

Jason Sievert-Hinze , CEO

“Through our name, we had pigeonholed ourselves to 360 Virtual Tours, making it nearly impossible to expand our product line. The new name allows us to expand as far as we want. Our goal is to become a company that markets commercial and residential properties in every way possible. A one-stop-shop, if you will” – Jason Sievert-Hinze the company’s CEO.

The company had been considering the name change for years, so when opportunity arouse once again, they felt it was finally time to make the move.

“It made sense back when we started the company, because 360 Virtual Tours were practically unknown to the world.  Much of our time was spent explaining what our product was, so it was very important for the product itself to be somewhat clarified in the name. We soon learned that it lacked longevity. A name needs to be simple and memorable, ours was not, and we knew it had to go.”

Invision Studio also announced that it would be changing its brand logo, something they haven’t been shy about doing in the past. The current logo being their 3rd rendition in 4 years, it’s as if change is and will always be the casual way of thinking with Invision Studio. It’s probably one of the many reasons why they continue to exceed and stay ahead of the curve within their industry.   

After nearly six months of back and forth, a new logo was finally decided on. The company debated on logo styles, colors, ratios, and values that they wanted to communicate about their identity. Several times they would bring a design to completion before their CEO would decide he hated it and they would start over from the beginning. ​
 

They had a pretty clear idea of who their target audience was, and the values they wanted to communicate through the logo and their brand; it was just a matter of how to implement it with such a small pallet to work with.

They toggled between a design full of color and one that stuck with their current, mono-chromatic idea. They even soft released a design that represented a color wheel, before realizing that the vibrancy and color complexity combatted with the photographs and designs in their website, social, and other media outlets.

Invision Studio knew that the clientele that they work with are high end business professionals, so they had to create something that spoke to them, while keeping their identity as a modern, cutting edge technology company.

After the color wheel failed, they knew that by going back to a mono-chromatic design would mean that custom shapes would be too hard to recognize and most likely wouldn’t be memorable. So they needed to start with something that people recognized from the outside world; then make it their own.

“We debated on a lot of idea’s that had to do with photography, architecture, and media. We tried camera logos, shutter logos, building logos, house logos and everything in between; nothing was working. They were all so cheesy and overplayed. It finally came to me one day when I went to jot some notes in Evernote, (they use an elephant as their logo) let’s try an animal! We needed an animal that is simple and represents beauty yet has an edge to it. But what?” - Jason Sievert-Hinze the company’s CEO.

Almost instantly, the team gravitated towards an Owl to represent the company. With its reputation for having great vision as well being known to represent beauty, wisdom and insight; the owl seemed an obvious choice. To top it off, Owls rotate their head 360 degrees in a strikingly similar fashion to the 360 rotators used to produce the 360 virtual tours that Invision Studio is known for.

The next step was to create a unique and identifiable Owl design.

One of their main goals was to ensure that it could be turned into a watermark that they could brand their photos and 360 virtual tours with, so it had to have very few moving parts. They needed something that would burn into the memories of the viewer’s so that after a while, the owl would be associated with not only Invision Studio, but also high-end architectural photography, 360 virtual tours, and soon to be aerial drone photography services.

“We launched a design contest under the guidelines that would represent everything we wanted to display and express. The overwhelming amount of submissions made it impossible to choose a design in the small window of time we had. Every design was close but missed on some level. So we decided to use it as inspiration and put the design creation into our own hands. Thus the Invision Studio Owl Logo was born.”

After a few renditions, they were able to create something that identified with themselves and their market. Something sleek, edgy, and professional; Simple enough to use as a watermark but unique enough to be identifiable as their own.

It was something that represented them in so many ways yet remained subtle enough to keep them from cornering themselves to one product or industry. They finally created a logo that represented Invision Studio, and fell in love with it.

In a market such as that of 360 virtual tours and architectural photography, this logo soars above the rest in its originality and meaning.

On the heels of its brand name change announcement, and new logo, Invision Studio will also be unveiling their brand new website.

Along with a completely re-designed interface, it will be introducing a whole new user experience. With features such as a “build your own quote” section, live yelp review feeds, return on investment calculators, and so much more.

To add on to the addition of these new features, Invision Studio stripped everything that wasn’t necessary out of the old, outdated website; to clean it up and help the viewer move through the site quickly, seamlessly, and with no dis-comfort.  

The website goes away from the standard “home page” and instead lands on a new gallery page, labeled “See.” In one click, the viewer can see a full screen sample of their industry specific tour and navigate through it as they like. 

The next page, labeled “Discover”, provides three simple, necessary sections to show the client what they need:

1.     Insightful stats on the value of 360 Virtual Tours.

2.    A brief overview which highlights some key qualities that make Invision Studio the industry leader.

3.    Samples of their high-resolution architectural photography.

Their following page, labeled “Explore”, follows the same structure. It provides three simple, necessary sections to inform the client on what they want:

1.     A ‘how it works’ section with a simple graphic and 2 minute video.

2.    A clientele section with live yelp reviews, and list of clientele logos. (You can click each client logo to see the tour that was created for them.)

3.    A Frequently Asked Questions section.

The pride and joy of the new website is the new instant pricing quote builder. In just three clicks, the user can get an instant quote. They can also send that quote immediately and receive a 10% discount on their 360 virtual tours.

“The issue of publishing pricing has always been a problem in our industry. Since every project varies greatly, it’s almost impossible to nail down set pricing packages. Also, publishing individual rates would be confusing for the client and make them have to do the work and calculations themselves. So we created an algorithm that automatically calculates the quote based on their needs. It takes about 10 seconds and is shockingly accurate. I love it and so will our clients.”

In the small market of 360 virtual tours and architectural photography, Invision Studio is making leaps and bounds to innovate the existing and future trends of residential and commercial property marketing. Keep an eye out for the phase 2 renditions of the new website, as well as the announcement of the new services that Invision Studio will be offering in 2015.

For More Information

To get more information on Invision Studio and the company’s ultra-high definition services, visit their website at: www.invisionStudio.com

About Invision Studio

Invision Studio is a premier provider of ultra-high resolution 360 virtual tours and architectural photography. The company is known for its walkthrough style - full screen - high dynamic resolution virtual tours.  Invision Studio centralizes its headquarters in Seattle, Washington.

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