FISHKILL, N.Y., October 22, 2020 (Newswire.com) - Lead Marvels, a content-syndication and lead generation solutions provider, continues to strengthen its service offerings to publishing companies and associations with the launch of its “Digital Resource Showcase” product for SME Media.
Lead Marvels' Digital Resource Showcase product is a hybrid between its traditional digital content hubs, which uses individual ‘gated’ content to drive user engagement and leads for sponsors, and a virtual tradeshow, which uses a single sign-on or login, making it easier for the user to gain access to all sponsored content without having to complete multiple forms.
“In addition to thought leadership content, our Digital Resource Showcase product also provides distribution channels for commercialized and self-promotional content, such as press releases, sales collateral, marketing videos and product guides, which are not typically posted to lead generation content hubs,” said Jon Michel, Chief Technology Officer of Lead Marvels. “Much like a virtual trade show, all user activity is recorded and reported to sponsors so they can track who viewed, watched and/or downloaded their content.”
“As face-to-face meetings and conferences continue to be delayed or cancelled due to the COVID-19 pandemic, organizations are turning more to digital and online-based event solutions to stay in front of their customers and partners and to share information,” said Jeff Schottland, Chief Executive Officer of Lead Marvels. “SME Media partnered with Lead Marvels to create an innovative digital environment where sponsors, exhibitors and advertisers can continue to educate and build a relationship with their potential customers.”
Lead Marvels launched its first Digital Resource Showcase in June 2020 for SME Media and their Smart Manufacturing and Manufacturing Engineering brands. The showcase provides content from manufacturing industry leaders on additive manufacturing and 3D printing, software, metrology and more through down-loadable white papers, videos, on-demand webcasts, case studies, podcasts and free software trials.
“Lead Marvels spends a significant amount of time with our entire team learning about the challenges and opportunities in our media business. In 2020, as we managed through the disruption brought on by the COVID-19 pandemic, that insight was critical to quickly develop and scale new digital products,” said Dave O'Neil, Vice President/Media at SME Media. “Our clients were really hurting due to the loss of live events and face-to-face selling. Fortunately, we were able to work quickly with our partners at Lead Marvels to launch a Digital Resource Showcase that highlights all of the elements featured at a live event, including videos, brochures, educational content, and even schedule demonstrations,” he said adding that as SME Media continues to develop new electronic products to support their clients’ needs, it is especially important to have the right digital partners.
"In today’s evolving B2B marketing landscape, having an active online presence is more important than ever. SME Media is on the forefront of these changes, giving us the tools, we need to stay visible as the industry shifts from in-person events to virtual experiences,” added Johanna Lidgreen, senior marketing specialist at Kawasaki Robotics (USA) Inc., a sponsor of the Digital Resource Showcase. “SME Media's Digital Resource Showcase is an important part of our marketing strategy. It serves as an extension of our website, allowing us to get the content of our choosing in front of an audience we’ve never reached before all while generating quality leads and increasing our brand presence,” she said.
Visit the SME Media Digital Resource Showcase at: https://showcase.smeresources.org
Contact Lead Marvels to learn more about our Digital Resource Showcase and other lead generation solutions for your organization.
Source: Lead Marvels, Inc.