Launch of Lisa Nik Jewelry Collection

New York-based designer receives positive response from buyers and retailers after presenting her Fall 2011 and Spring 2012 jewelry collections. Lisa Nik is sold at over 30 of the world's most exclusive jewelry shops

The mission of NY-based designer Lisa Nikfarjam translates core beliefs about beauty and originality into approachable and bold jewelry that is timeless. The purpose is to evoke the emotional responses of enlightened women internationally, and to inspire moments of optimism and happiness. The collections are dedicated to women who enjoy simplicity and believe in the power of individuality.

Lisa Nikfarjam represents the woman of the millennium... that driven, strong woman who knows what she wants and how to achieve it. She is educated, well-traveled, stylish and fashionable; one who competes for success at every endeavor. Her balance between strength and femininity serves as a role model to women of all ages. After a successful, 11-year career, which enabled her to take a virtually unknown Italian luxury brand and contribute to its international recognition and success, Lisa has launched her own collection of fine jewelry under the brand name Lisa Nik.

The brand was founded in 2009, and is currently available in more than 30 of the finest retail locations worldwide. The reason behind this fast growth and achievement can be attributed to Lisa's impeccable reputation in the industry and her keen eye for the design, creation and manufacturing of jewelry that presents the answers to today's consumer needs. Her style is elegant and her taste is refined. At the same time she uses vivid colors to create fresh and playful yet classical looks. Her jewelry enables women to wear their emotions, express a mood, and create a personal brand image. It is made in honor of the woman that is self-assured, bold, clear about what she wants, and comfortable buying it at a self-purchase.

Some of the collections launched for the Fall 2011 and Spring 2012 season are: Rocks, Sparkle,Heartbreaker, and Earth & Sea.

Rocks is a collection that incorporates an explosion of color in exquisitely-cut colored gemstones mounted in rose gold (the Deep London blue topaz series is mounted in white gold). Bold and dramatic, these large rings may also be stacked and worn together. Prasiolite, amethyst, clear quartz, pink amethyst, smoky quartz, citrine, and London blue topaz are among the colors in the palette. Square, round and heart shapes are used surrounded by hearts, and fleur-de-lis motifs. The collection also contains detachable earring drops that may be worn suspended on diamond or gold hoops.

Sparkle is the answer for the woman who wants a classically executed, fine quality basic. These diamond hoops, chains and bracelets can be considered the "black dress" of a woman's jewelry wardrobe. Timeless and ethereal in design execution, light, airy, and comfortable, these diamond pieces are made in 4 colors of 18K gold, including black gold. The items may be embellished with interchangeable elements from the Rocks Collection adding to the versatility of the piece. Lisa Nik designs for the woman who is on the go... these items are perfect for professional, evening or casual wear and can be layered for a bolder look. Everything in the collection is signed with the signature heart logo, a subtlety that represents eternal love.

Heartbreaker was designed for that rebellious, bad girl personality hidden deep in every woman. Simple, yet powerful messages are contained in every piece, the ideal tool to let others know her "status" without having to say a word! The collection contains revolver and other gun charms in 18K gold with diamonds, black diamonds or pink sapphires. The sterling silver bands bear the etchings "Taken" "Single" and "Naughty"... (These items are unisex)

Earth & Sea is a collection that incorporates carved mother-of-pearl, onyx, lava, freshwater and baroque pearls elements combined with 18 Kt. gold to create geometrically shaped jewelry; the elements can be attached or unattached interchangeably to change the look according to the mood or style of the wearer. The mother-of-pearl and onyx earring drops and pendants can be suspended on classical diamond or gold hoop earrings or chains and layered with stacking Lava and freshwater pearl elements. Black and white are the key colors to every woman's wardrobe, and the Earth & Sea collection embraces these two colors in the most organic interpretation with material from the earth and from the sea.

Every item in the Lisa Nik collection has been designed, with great passion and emotion, to accentuate the beauty in each and every woman. A cosmopolitan at heart, Lisa is obsessed with the exploration of unusual gemstone cuts and organic materials to use in her jewelry creations that comprise more than 150 items and keeps on expanding with constant innovation. The future is now and the world is ours.

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