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Online, January 19, 2011 (Newswire.com) - Factors To Consider When Choosing The Right Domain Name
There are many things to think about when choosing the right domain name for your website. This will essentially be the centre of your online promotion and in some cases will be the first impression that people will have of your business. You need to consider when people look at your business card that they will remember the website.
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It should also be original and stand out. If it sounds too much like another company then it is less likely that people will go to your site and if they do it is likely to be by mistake. This will mean that your visitors will briefly look at your site, see it is not the one that they are looking for and they will move on.
Grammar and spelling are also essential to consider. People are more likely to visit a website that clearly states what the company offers. If you are aiming for a younger audience you may go for a deliberate typo but this can look a bit desperate if not done properly. If in any doubt get feedback from your target audience before purchasing a domain.
It is also not advisable to add special characters into the name such as hyphens or numbers. People are less likely to remember these extra details and this will inevitably mean they will not instantly get to your site. This can be very frustrating and may mean they prefer going on a search engine and choosing a simpler website. This will mean losing out on potential customers.
The ideal name will be one that people can instantly type from memory. If you are lucky people may visit and be happy and stick with your site and what it has to offer them. But this is more likely if it is simple enough to find.
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When choosing the right name should be a perfect fit for the website. Check online to see what offers are available. Some hosting companies charged more than others so you could get a better deal elsewhere. Look online to find hosting companies and begin comparing prices for domains.