Latest Mobile Marketing Trends In 2014
Online, May 11, 2014 (Newswire.com) - In these modern times of a busy lifestyle, increasing number of consumers purchasing from on-line stores will require a more convenient and smart way to engage with the Internet. Various mobile devices like tablets and smart phones make the job of comparing and researching the products at on-line destinations more convenient. Salman Ghaznavi has been striving for mobile marketing based application development. He has been analyzing the market scenarios for a long time. After having a fine analysis and estimation, he proceeds to the development and design part of the applications. His applications and products have been capable enough to meet the hot market needs.
Today, people have gone beyond the product research and comparisons by buying them on-line through tablets and smart phones. Some prominent trends of 2014 that will matter in mobile marketing are -
Increased Customization :
Mobile users are researching and doing lots of product analysis through smart phones. Increasing mobile participation in e-commerce is good for marketers, but to convert researchers and site visitors into your potential clients, Salman Ghaznavi prefers offering something extra which exactly matches their client's purchasing desires. Your mobile marketing application should offer other relevant accessories and similar products along with your client's desired choice. For instance, a person is analyzing different brands of tablets and smart phones through specifications and cost prices. Offering a bluetooth earpiece or tablet cover at same time can motivate the researcher to go for a deal.
Geo Targeting :
It is often called as location based marketing and is an effective way to attract local clients. Salman Ghaznavi's mobile marketing applications employing location based marketing are redefining the ways of executing the mobile marketing. It is a form of real time marketing in which GPS location of a web user qualifies him to get information like notifications and promotions from nearby restaurants, events or marketing stores.
Narrowcasting :
Social media is a broad way or channel in which your ideas are shared with a large group of persons. It is not necessary your idea will be relevant to all of these people. For example, you have organized a workshop and spent a large budget on promoting it through social media. It may happen that you get a low response or a very less audience from all the social media efforts. This is because your message or idea wasn't focused on relevant community. According to Salman, narrowcasting is all about targeting fewer social media users for your promotion campaign. Salman Ghaznavi's marketing applications have resolved this problem by analyzing the relevancy of users based on the information like their shared experiences and events.
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