LASEC Sponsor - Miller Coors
MILLERCOORS BECOMES OFFICIAL CORPORATE MEMBER OF THE LA SPORTS & ENTERTAINMENT COMMISSION
Online, April 24, 2012 (Newswire.com) - MillerCoors has signed on as an official corporate member of the LA Sports & Entertainment Commission, LASEC President Kathryn Schloessman announced.
MillerCoors Southern California sales General Manager Jason Pellegrini has been appointed to the LASEC Advisory Board and will work with LASEC on a number of programs to activate MillerCoors participation with the Commission.
"We are pleased that MillerCoors and Jason are now on our team, and we are excited about the opportunities that this partnership presents. We also look forward to assisting in their efforts to connect with the local community," commented Schloessman.
"On behalf of MillerCoors, we are excited to work with LASEC on a number of upcoming programs, such as their LASEC Golf Classic honoring Jim Nantz as well as the upcoming NFL All-Access program at the Rose Bowl," said Pelligrini, who as a MillerCoors GM Pellegrini is responsible for driving sales across Southern California.
MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company, brews, markets and sells a strong portfolio of brands in the U.S. and Puerto Rico, including Coors Light and Miller Lite. It is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales, and it has alliances with a number of strong LA sports and entertainment properties, including Dodgers, Nokia Theatre, the Rose Bowl, and the Angels.
Pellegrini previously served as the brewer's Los Angeles GM, and he has been with Miller or MillerCoors for nearly a decade in a variety of marketing, strategy and sales roles.
LASEC works to seek, host, promote, and retain major sporting entertainment events that positively impact the local economy by attracting visitors to the City of Los Angeles, giving them a reason to stay longer and return more frequently. LASEC is a private, nonprofit organization and an affiliate of the Los Angeles Tourism and Convention Board. LASEC's official marketing partners include American Airlines, Classic Party Rentals, Enterprise Rent-A-Car, Farmer John, Longo Toyota-Scion-Lexus, Majestic Realty Co., Pacific Palms Resort, Sprint, State Farm, Wells Fargo, and Westfield.
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