Lady Sara Apsley A Passionate Voice for Women's Farming Union
Online, February 10, 2010 (Newswire.com) - London, 10 February 2010 - The Women's Farming Union (WFU), which has launched a massive UK-wide "Look Local" campaign to reinforce the vital importance of purchasing local produce in order to support British agriculture, farming, local communities and food sustainability has a passionate new voice in chic, savvy businesswoman turned WFU campaigner, Lady Sara Apsley.
Lady Apsley will become the official spokeswoman for the WFU's new London Branch, at an official ceremony, open to the public, which will be held on Friday, 12 March at the Farmer's Club in London.
"The WFU has always been a vital link between the British farmer and the consumer. I am passionate about educating those in urban areas, especially children, about farming, where food comes from and why the rural world is so vital to all our lives," said Lady Apsley from her home on the Cirencester Park estate.
Sarah Chase, Head of PR and Marketing for RURAL TV (Sky Channel 279, Freesat 403), and the organiser of the new London Branch commented, "The WFU chose to launch a London Branch in order to effectively bridge the rural-to-urban divide and to better inform and educate those in urban areas about farming, food, the countryside and the rural way of life. Lady Sara Apsley has always been a respected and recognised voice for rural issues, which makes her the ideal spokeswoman for the WFU's London Branch."
"I am a passionate believer in the countryside, its traditions and all it has to offer," added Lady Aspley. "I firmly believe that the WFU will help to bridge the long-standing divide between town and country. There is huge room for improvement on both sides. Whilst we live in a modern age with extraordinary technology and all its benefits - there is a real need for each section of our society to turn their backs on such conveniences and rely, once again, on the natural fruits of our land and our labours. I truly believe that the London WFU will play an integral role in bridging this knowledge gap with compassion and understanding - something that seems to be sadly lacking in this day and age."
For more than 30-years the WFU has been the active voice and driving force behind many of the UK's most visible food-strategy campaigns, including the new "Look Local" campaign. New branches of the WFU are forming across the country and everyone is encouraged to become involved with the WFU in order to discover the importance of linking consumer habits with improved health and living, food sustainability and better British produce.
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As a member of the active press you are invited to the first meeting of the London Branch (details below). Lady Aplsey will be named the official spokeswoman during the inaugural meeting. If you would like high-res photos of Lady Apsley in advance, please E-mail Sarah Chase (sarah@ruraltv.tv).
The WFU kindly seeks your involvement and support of their "Look Local" and "Bridging the rural-to-urban divide" campaigns by placing the following London-branch announcement in your publication or running a brief feature on the WFU's new London branch, Lady Apsley and the WFU's campaign initiatives.
Look Local ... London!
Are you a "city" person looking to reconnect with a
better, healthier, more sustainable way of life?
Then ... please consider joining Britain's most-cherished and renowned voluntary organisation for women (and men!) who share a passionate concern for farming, the country, food sustainability, quality & local produce, time-honoured rural ways and traditions.
On Friday, March 12th, the Women's Farming Union (WFU) will hold an open meeting for anyone who lives and works in London and is interested in joining the new LONDON BRANCH.
Lady Sara Apsley will be named the official WFU London Branch Spokeswoman during a special ceremony.
For details about how you can become involved with this new WFU branch, and to be placed on the advance membership list, simply send an E-mailto your chapter organiser, Sarah Chase:
sarah@ruraltv.tv
A general interest meeting for all new members will be held at the Farmer's Club (3 Whitehall). The meeting will begin promptly at 6:00pm.
Founded in 1979 with branches across the UK the Women's Food & Farming Union (WFU), is committed to promoting an understanding of quality British produce.
WFU represent the best interests of consumers and producers, by promoting quality British farm produce and addressing the issues that concern all consumers.
www.wfu.org.uk
NOTES TO EDITORS:
About The Women's Farming Union:
For more details about the WFU, please e-mail President, Helen Bower: ar2he@btinternet.com
The Women's Food and Farming Union is made up of branches in England, Scotland and Wales. The organisation is often referred to as WFU. The primary aim of the WFU is to link producer and consumer, this is achieved by women working together with a common aim. The organisation was founded in 1979.
Branches arrange their own programmes and meet usually once a month, you can contact your nearest branch by going to WFU branches on this website. Anyone can join WFU, although most members have a link with agriculture, food or rural affairs. There are a wide range of activities within branches across the country, however the organisation is well-known for its campaigns which you can view by linking on to the 'WFU projects on this website.
The WFU's strength lies in the fact that it is the only organisation committed to:
* Promoting demand for British produce.
* Encouraging farmers and growers to practise better marketing.
* Ensuring British produce is available and well promoted.
* Lobbying against unfair competition.
* There is no other machinery within British agriculture geared up to achieve this!