L C Group Rebrands to Mark a New Era in the Company's History
The Board of Directors is pleased to announce the rebranding of the L C Group, it marks the unprecedented move forward that the company has made since 2012.
City of London, United Kingdom, March 9, 2016 (Newswire.com) - John Aitkins, Managing Director of L C Group said, “Like myself 40 something British countrymen had a guilty penchant for caramel and peanut chocolate bars, and if the truth is known still crave after a good old Marathon bar, versus the American Snickers that it has become.”
“My point is that personal opinion aside the rebranding was a triumph, it was a clearly managed switch, which made it a one of the best known global brands there is and aside from nostalgia we cannot see our clients really caring because the levels of service and result that they have become accustomed to is only going to get better.”
“Our outsourced marketing partner has recently rebranded a $30 billion institutional asset management company in the United States and although we have not yet reached these kind of numbers yet, it is not to say that we won’t. The logo rebranding is aimed at converting our image from out of reach too approachable which is in-line with the unprecedented growth in our global private client division.”
“The board are in agreement that this is a positive foundation to move our company forward globally, and aligned with the improvements that have been put into action regarding the way we interact personally with our clients and prospects, we will take the L C Group to unchartered territories over the coming months and years.”
“Companies choose to rebrand for numerous reasons, in our case it is because the company has learned something new about ourselves, things that had very little and obvious connections with our brand, however a very clear connection to the success of our company. This process of rebranding has ultimately identified some hidden and unnoticed truths.”
“By this alignment between our brand and business strategy we have mitigated and addressed head on these gaps which will only increase the potential of the L C Group which is good news for our clients and employees alike. In summary putting the company through this rebranding has not been an easy process however now it is done I am even happier to be at the helm of this mighty ship.”
About the LC Group
London C Group is a specialist investment manager with offices in the City of London, providing discretionary management services for private clients, trusts, charities and pension funds.
We are one of the UK’s largest discretionary investment management firms, focusing on providing and managing bespoke investment portfolios for private clients, trusts, charities and pension funds.
Our wealth advisors are committed to building long-term relationships with their clients, established on a foundation of exemplary personal service and investment expertise.
“A genuinely bespoke service is an increasingly rare commodity. We take an unbiased approach enabling us to build portfolios tailored to the individual preference of each client, without corporate hindrance. We choose from among the best and most suitable investments to meet our clients’ aspirations, whether their priority is growth, income or capital preservation.”
Thomas Anderson, Head of Technical Analysis and Currencies, L C Group
If you have any further questions regarding this article or would simply like to establish how L C Group can assist you, your family and/or business in securing your financial future then simply get in touch and arrange an appointment to speak to one of our wealth advisors.
L C Group is the owner of the trademarks, service marks and copyrights related to its indexes.
LCG is a trade name and registered trademark of L C Group, a City of London company, which operates through subsidiaries worldwide.
Copyright © L C Group 2016. All rights reserved.
