Kotak Securities Reaches Out To Consumers With Its Unique Mobile Stock Trading App
Online, June 17, 2011 (Newswire.com) - Mumbai: The trading screen in India is seeing a metamorphosis with the access being driven on the back of the smart phone penetration. At Kotak securities we believe that the access to the stock markets via the mobile application alone has the potential to reach half million download mark before the end of this fiscal.
The recently launched app for Blackberry and Java has seen wide acceptance amongst traders and also retail investors. With the launch of the iPhone and Android version, we see a large explosion in the app demand.
Talking on this initiative, Mr. B. Gopkumar, Executive Vice President, Kotak Securities said "By next quarter, we are expecting more than 50 thousand downloads. All owing to the unique feature of guest login that allows even non traders to get real-time information on the stock markets without any distractions. This is in line with KSec's vision of reaching out to the tier II sector and increase the investor base from a mere 2 percent today"
This smart and free-to-download application allows one to place trades on the go, check their portfolio and account details, get live streaming data of market updates, indices updates, stock quotes, charts, and much more. It is integrated with the Trading Engine that is built and managed in-house, making it a highly scalable product.
Presently, most of the Mobile Trading Apps work only in Symbian and RIM operating systems (like Java based mobiles, Blackberry etc), covering just 45% of the market. To increase penetration, Kotak Securities will make the MST application available on other operating systems like Android and iPhones by month end, covering 95 % of the mobile phone market
To download the app, visit http://m.kotaksecurities.com on your mobile phone browser.
About Kotak Securities
http://www.kotaksecurities.com/
Kotak Securities Limited is a subsidiary of Kotak Mahindra Bank Limited and is the stock broking arm of the Kotak Mahindra Group. Kotak Securities processes over 300,000 secondary market trades everyday and has an active customer base of more than 4,00,000 customers. Awarded the Best Broker in India by FinanceAsia in 2009 & 2010, it offers a wide range of financial products for its investors, including Stocks and Shares, Derivatives, distribution of IPOs and Mutual Funds. Kotak Securities, has around 1410 outlets in more than 450 cities, servicing over 6, 50,000 customer accounts.
All figures are as on 31st March '11.