Kindred Announces $3 Million in Funding to Bring Communities of Creators, Platforms and Brands Together to Accelerate the Next Generation of Social Movements

Co-Founded by CEO Ian Schafer and Chairman Anil D. Aggarwal, Kindred's flagship annual event Kindred 2020 will take place in San Diego, California, May 11-13, 2020

Today, Ian Schafer, founder and former CEO of trailblazing advertising agency Deep Focus, and Anil D. Aggarwal, founder of the world’s leading retail (Shoptalk, Groceryshop), fintech (Money2020), healthcare (HLTH) and education (Learnit) events representing each industry’s definitive community of innovators, announced the closing of $3 million in venture funding for the launch of Kindred. Kindred is an organization that brings together communities of influential creators, platforms and purpose-driven brands to accelerate the next generation of social movements. The funding was led by New York-based venture capital firm Primary Venture Partners.

Kindred will begin holding its first regular events, called Quests, in Spring 2019. Quests will bring small groups of influential creators together with platforms, experts and nonprofit organizations to identify and develop opportunities to accelerate social movements that lead to meaningful progress in crucial areas that will include mental health, global warming and sustainability, diversity and inclusion, gun violence, criminal justice reform and voting rights.

Kindred’s first annual flagship event will be held in San Diego, California, May 11-13, 2020, and will gather more than 2,500 Kindred community members to celebrate their accomplishments and further engage in initiatives developed through Kindred’s Quests. Participants will hear inspiring stories, exchange ideas with and learn from their peers, participate in exclusive and unique experiences and forge new relationships with organizations, brands and platforms eager to move society forward through collaboration.

Kindred’s early partners will include Twitter, S’Well, the Ad Council, HBO and the WarnerMedia Innovation Lab.

Kindred’s founding advisory council includes influential creators such as blogger/podcaster/New York Times best-selling author Luvvie Ajayi; comedian/writer/YouTuber Akilah Hughes; actor Anthony Rapp; Passion Pit’s Michael Angelakos; and Dash Radio founder DJ Skee, and luminaries such as Complex CEO Rich Antoniello; Life Camp’s Erica Ford; Blackbird CEO Ross Martin; HBO EVP Digital & Social Media Sabrina Caluori; WarnerMedia Innovation Lab GM Jesse Redniss; Unilever North America Head of Sustainability Viviana Alvarez Sanchez; NHL CMO Heidi Browning; GE Executive Director of Marketing Sam Olstein; co-author of Good Is The New Cool Afdhel Aziz; Bonin Ventures’ Bonin Bough; UTA IQ Head of Strategy Kendall Ostrow; Loop Industries’ Chief Growth Officer Nelson Switzer; Shots’ VP, Business, Marshall Osborne; Brandless’ Head of Social Impact Lee Ann Grant; The Fund at First Access Entertainment’s Simon Tikhman; Snapchat’s Global Head of Brand Marketing Shachar Scott; and Twitter’s Head of Content Creation Stacy Minero.

“While there are many justifiable criticisms to be made of social media, we’ve also seen that it can help engage people in the important -- and sometimes difficult -- conversations and movements that can lead to positive social impact. By providing constructive and collaborative physical environments for influential communities of creators and their ecosystems, we will bring the positive potential of social media to light, accelerating the growth of the next generation of great social movements,” said Ian Schafer, Kindred’s co-founder and chief executive officer. “Furthermore, as brands become better contributors to society and discover mission and purpose as a means of relevance to consumers -- and their own employees -- we will help our communities to find ways to collaborate with them to make significant progress towards addressing some of the greatest societal challenges, together.”

Co-founder and chairman Anil D. Aggarwal stated, “Over the past decade, I’ve had the privilege of working with exceptionally talented teams to lead the development of influential events across several of the largest industries to help create powerful new communities of innovators. It’s especially exciting to be part of Kindred because of the importance of its mission to our society.”

Benjamin Sun, general partner at Primary Venture Partners, added, “We are thrilled to have Kindred as our newest portfolio company. This is an accomplished team that will be taking on tremendous challenges with potentially world-changing outcomes. With more CEOs leading their companies toward mission and purpose, the time is now for creators and platforms to heed the call and turn their power towards making the world a better place. Kindred will be the organization that brings them all together, figuratively and literally.”

Kindred’s founding leadership team includes Natasha Mulla (former CMO, Mashable); Ting Wang (former head of global event marketing, Twitter); Eileen Carty (former head of brand partnerships, POPSUGAR, and industry lead, Condé Nast); and Kevin Hu (former EIR at Primary Venture Partners).

About Kindred

Kindred is an organization that brings communities of influential creators together with a broader ecosystem of nonprofits, purpose-driven brands and platforms to enable meaningful and productive face-to-face connections and collaborations. Our mission is to further societal progress through our engaged and influential communities who gather at the world’s most impactful events, empowering the rise of the next great social movements through the power of popular culture.

To learn more, visit and follow us on Twitter, Instagram, Snapchat, Pinterest, Facebook and LinkedIn.

About Primary Venture Partners

Primary Venture Partners is a seed-stage venture capital firm focused on transformative NYC-based startups. Managed by co-founders and general partners Ben Sun and Brad Svrluga, Primary serves as the first call for its portfolio companies, dedicating significant resources to best position them for the journey from Seed to Series A and beyond. Primary's successes include seed investments in, Ticketfly, TxVia and Coupang, and it counts some of New York's most promising recent startups - including Chief, Slice, Mirror, Ollie, Latch, Vestwell, Electric, Bravely, Shoptalk and HLTH - among its portfolio.


Natasha Mulla

Primary Venture Partners
Benjamin Sun

Source: Kindred