Kid Things Launches Text Shopping Solution for Busy Parents

Kid Things Offers End to End Personalized Shopping Experience Over Text For Parents

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Kid Things announced this week the company’s launch of its groundbreaking service providing busy parents with a personal shopper all exchanged over text. Through partnerships with award-winning children’s clothing brands such as ELand KIds, Appaman, Masala Baby, and Andy and Evan, Kid Things is able to offer a wide selection of high quality, sustainably produced products to Kid Things users.

“Until now, parents have only had traditional retail options, like brick and mortar stores, websites, and subscription services, available to them,” said Anica John, founder and CEO of Kid Things. “None of these services save precious time or provide advice and personalization to busy parents. By providing a text service that is accessible anytime, parents are able to have curated and personalized options presented to them. Easy payment and text-based customer service allow parents the peace of mind to know their purchases are being shipped directly to them.”

Kid Things is the latest innovation to capture several relevant trends in today’s consumer market. Surveys indicate that 70% of consumers expect personalized shopping experiences from brands they interact with. Brands are increasingly using SMS messaging to ease the path to purchase for their customers. In addition, helping mothers make the right purchase decisions for their families caters to the decision maker in most households. A 2009 Harvard Business School study showed that worldwide, women control over $20 trillion in household spending.

By signing up for the service with a mobile number on Kid Things website,, a mom receives a welcome text. Once she texts back with details about her child’s needs (ex. gender, age, size, shopping occasion), the personal shopper, assisted by Kid Things proprietary software, searches through Kid Things partner sites for the appropriate items for that user. Moms can pay over the platform, and clothes are shipped directly to her.

As a working mom of a two-year-old, John conceived the idea for Kid Things during the holiday season of 2016. Balancing working with clothing and other necessary purchases for her son and nephews and nieces, she realized there was no time-saving method of making high quality purchases.

Kid Things is committed to improving the lives of all moms and children. For every $100 purchase a user makes for Kid Things’ partner brands, Kid Things donates a school supply pack to Educare, the leading early childhood education organization for low-income families in the United States.

Source: Kid Things


Categories: e-Commerce, Fashion and Apparel, Retail Technology, Parenting

Tags: apparel, children, clothing, eCommerce, fashion, Parenting, personalization, retail, shopping, SMS, text

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About Kid Things

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Kid Things is a text based shopping solution for busy parents.

Kid Things
Menlo Park, CA 94025
United States