Keyword Research - How to Do it?

Hyderabad, July 4, 2014 (Newswire.com) - Keyword Research is a important and critical element for anyone looking to create content for monetization. A poorly carried out research can ruin your efforts since SEO for any content take minimum couple of months to rank in a search engine. Thus when starting a blog and creating content on internet ensure that you are aware of your competition for that particular space. Spend more time on research to ensure that your SEO efforts are not wasted. I will be giving away 10 potential keywords at the end of this article which have low to medium competition based on the top 10 search results in Google first Search Engine Results Page (SERP).

I start Keyword Research by brainstorming myself with what I look for when I go to Google or what people type in the search box of Google. When looking to make money blogging this is a critical element as we want to ensure that people are searching for the keyword or topic we are blogging about.

We will be using Google Keyword Planner provided by Google under Google Adwords to carry out our Keyword Research. The requisite to use the above tool is a Google or Gmail Account and knowledge of How to use Google Keyword Planner Tool.

Before going to Google Keyword Planner available in Google Adwords under Tools option, we will shortlist some Basic keywords which people search for in Google. These basic keywords will form our strategy to target Long Tail Keywords around them. We will take a approach as suggested by Spencer Haws of Nichepursuits.com and Brian Dean of Backlinko.com to finalize long tail keywords to make money online.

I will choose 10 random basic keywords to start my hunt for Long Tail Profitable Keywords. In order to find these basic keywords, I look at Product Categories at Amazon.com or the local version of Amazon in your country, Classified Sites and at my own searches for doing keyword research.

Basic Keywords : My Search Filter in Adwords is set to World

1. Learn French Online (Selected from my own search)

2. Office Exercises (My own search)

3. Commercial lighting (Amazon Categories)

4. Mountain Khakis (Amazon Categories)

5. Yoga Clothing (Amazon Categories)

6. Mechanical Pencils (Amazon Categories)

7. Lab Safety Supply (Amazon Categories)

8. Dinnerware Sets (Amazon Categories)

9. Bluetooth Headphones (Classifieds)

10. Recliner Chairs (Classifieds)

As you can see majority of the above keywords I have picked are from Amazon. While short listing them I kept on looking at the Keyword Research tool available at Google Adwords to ensure that we have good number of searches for all them.

Analyzing Competition:

Based on the number of keywords you start with I prefer to choose 30% of them after analyzing the competition. To analyze the competition I use the Free Moz Google Chrome tool bar provided by Moz.com. They have defined two metrics called Page Authority and Domain Authority to define ranking of a page in Google. Page Authority and Domain Authority are calculated on a logarithmic scale of 100 based on the quality, domain age and backlinks of a page. We look at these parameters to understand where our competition stands. While these basic keywords are at the rot, we use them to identify long tail keywords by looking at the suggestions by keyword research tool of Google adwords and also from Google Search results.

Look at Top 10 Google Results

Let’s start with the first keyword “Learn French Online” ,it has 22200 global monthly searches on Google and following is the search results page. Go through the top 10 search results.

This keyword is pretty competitive as the average page authority and domain authority of most of the pages on the first page is above 45. We are comfortable with a page authority of around 35 to 40. A Page Authority figure of 35 to 40 can be beaten with relevance, quality of the information and quality backlinks. Now look at the suggestions in the keyword research tool and Google Suggestions for search at the bottom of the search results page, as shown below.

Searches related to our keyword provide very good insights into what else people are searching for. After going through all the related keywords a keyword which we can shortlist is “learn french by podcast” with 2900 searches worldwide every month. The average page authority of search results pages for this keyword is around 40 (which is on the upper side). This can be called a medium competition keyword.

Following a similar approach on all the other keywords we have shortlisted the following long tail keywords. The idea is to have a minimum search criteria to put them down here with perception of low competition on Page Authority(PA) and Domain Authority(DA) on Moz Toolbar. I have taken 2500 minimum searches per month as the benchmark. On the PA front, I have shortlisted keywords which have a search result pages PA<35.

So in short follow these steps:

1. Average Searches Per Month > 2500

2. PA of pages on the first page of Google should be less than 35

3. Avoid Keywords which have .gov or .edu sites on the first page

4. Analyze the Title of the top 10 results to see if Keywords are present in same order

5. Look at the age of your competition

(Note: Search count is global)

Root Keyword

Long Tail Keyword – Google Searches Per Month

Learn French Online

learn french by podcast - 2900

Office Exercises

used exercise equipment – 4400

Commercial lighting

bathroom ceiling lights-4400

Mountain Khakis

khaki skinny jeans-4400

Yoga Clothing

white yoga pants-4400

Mechanical Pencils

best mechanical pencil-4400

Lab Safety Supply

No Suitable Keyword Found

Dinnerware Sets

dining furniture-8100

Bluetooth Headphones

wireless tv headphones-8100

Recliner Chairs

zero gravity recliner-2900

All the above keywords offer great opportunity to make niche websites based on related products and earn a three figure affiliate income in US Dollars.

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