Kaival Marketing Services Bolsters Bidi Vapor's Sales Staff

Hiring of OTP veteran poised to accelerate growth of major accounts, following legal win with non-tobacco flavored ENDS

Kaival Marketing Services (KMS), which handles sales and marketing for Bidi Vapor, LLC, announced it has hired Dean Simmons, formerly Vice President of Sales at Swisher International, to maximize major retail and wholesale accounts for its top-selling, high-margin BIDI® Stick.

Mr. Simmons will join KMS as Senior Vice President of Sales and Corporate Development, effective immediately.

During his time at Swisher, a major other tobacco products (OTP) manufacturer, Mr. Simmons was responsible for leading its national sales department, calling on wholesale and retail accounts throughout the convenience, mass, drug, grocery and tobacco-outlet retail channels. His team deployed the Jacksonville, Florida-based manufacturer's flagship brands, including Swisher Sweets, BLK, Optimo and Goodies.

"Adding Dean will allow KMS to maximize its market potential quickly with several new retail customers that have been waiting to sell its high-profit BIDI® Stick," said Russell Quick, President of KMS, Jacksonville Beach, Fla. "His extensive leadership background in OTP, as well as his connections with top accounts here in the U.S., make him a valuable asset to our growing sales team."

Before his last position, Mr. Simmons was Vice President of National Accounts for Swisher, managing the strategic partnerships for its largest chain-retail partners and major wholesale accounts.

"I can expand upon what KMS has started for Bidi Vapor," Simmons says, "and get a deeper depth of accounts with the background and relationships I have built up over the years."

The move comes after a major victory in the courts for Bidi Vapor. As previously reported, on Aug. 23, 2022, the 11th Circuit Court of Appeals overruled the U.S. Food and Drug Administration's (FDA) marketing denial order (MDO) related to Bidi Vapor's non-tobacco flavored devices. That decision set aside the MDOs, allowing Bidi Vapor's exclusive U.S. distributor, Kaival Brands Innovations Group, to market all flavor varieties of the BIDI® Stick nationwide, subject to FDA discretion. All ENDS products on the market today that do not have marketing authorization from the FDA are subject to agency enforcement.

KMS is the independent contractor acting as the marketing and sales division of Kaival Brands. "The ability of KMS to connect Kaival Brands to new sales and distribution channels is exponentially strengthened with the addition of Dean to the KMS team," said Eric Mosser, President and Chief Operating Officer of Kaival Brands, Grant, Florida. "We applaud KMS on securing a top talent in the industry and strengthening the robust and accomplished marketing and sales team that has made BIDI® Stick the No. 1-selling disposable ENDS in the United States, according to Nielsen data1."

Mr. Simmons joins a sales team at KMS that includes Todd Wheeler, a former top sales executive for Reynolds American Inc. (RAI), Winston-Salem, N.C. Wheeler was with RAI for 16 years before becoming national sales director for KMS in 2000. While at RAI, Wheeler was senior division manager for trade marketing. In that position, Wheeler oversaw independent and account outlets to deliver both volume and share targets. Successful brand launches included the Camel SNUS, VELO and VUSE Vapor portfolios.

Goldman Sachs, Americas Tobacco Report published Nov. 15, 2022.


Based in Jacksonville Beach, Florida, Kaival Marketing Services has served as the primary marketing and sales service provider for Kaival Brands since 2020. In addition to its sales force, KMS brings over 100 contracted employees dedicated to supporting Kaival Brands' management team through its next stage of growth. Kaival Marketing Services has used its experience and expertise in retail marketing and sales to catapult the BIDI® Stick to become the No. 1-selling disposable ENDS in the United States.


Based in Melbourne, Florida, Bidi Vapor maintains a commitment to responsible marketing, supporting age-verification standards and sustainability through its BIDI® Cares recycling program. Bidi Vapor's premier device, the BIDI® Stick, is a premium product made with medical-grade components, a UL-certified battery and technology designed to deliver a consistent vaping experience for adult smokers 21 and over. Bidi Vapor is also adamant about strict compliance with all federal, state and local guidelines and regulations. At Bidi Vapor, innovation is key to its mission, with the BIDI® Stick promoting environmental sustainability, while providing a unique vaping experience to adult smokers. 

Nirajkumar Patel, the Company's Chief Science and Regulatory Officer, owns and controls Bidi Vapor. As a result, Bidi Vapor is considered a related party.

For more information, visit www.bidivapor.com


Based in Grant, Florida, Kaival Brands is a company focused on growing and incubating innovative and profitable products into mature and dominant brands in their respective markets. Our vision is to develop internally, acquire, own, or exclusively distribute these innovative products and grow each into dominant market-share brands with superior quality and recognizable innovation. Kaival Brands is the exclusive U.S. distributor of all vapor products manufactured by Bidi Vapor. Philip Morris Products S.A., via license from Kaival Brands International, LLC, a 100% fully owned subsidiary of Kaival Brands, is the exclusive distributor of all vapor products manufactured by Bidi Vapor in certain non-U.S. jurisdictions.

Learn more about Kaival Brands at https://ir.kaivalbrands.com/overview/default.aspx

Source: Kaival Marketing Services