John Tracy Appointed as Chief Executive Officer of Bluewater Technologies

John Tracy has been serving a dual role of interim-CEO and COO over the last six months at Bluewater.

John Tracy, CEO of Bluewater

Suzanne Schoeneberger, president at Bluewater Technologies, is pleased to announce that John Tracy has been appointed as the company’s chief executive officer. Tracy started with Bluewater in July 2017 as chief operating officer.

“We are thrilled about the direction of Bluewater with the appointment of John Tracy as CEO,” says Schoeneberger. “In January 2018, John was appointed as interim chief executive officer while still serving in his role as chief operating officer. Over the last six months, John has been instrumental in strengthening the company’s position and building up talent to handle the continued growth we are experiencing. We are honored to have him accept this position within our organization.”

I am honored at the opportunity to serve this team in this role. The level of knowledge and expertise found within this organization is unbelievable, and the capabilities of this team are world class. I look forward to continuing to help fuel continued growth and success.

John Tracy, CEO

A Michigan native, Tracy has a master’s of business administration from Michigan State University and a law degree from Michigan College of Law. As a seasoned business executive and attorney, Tracy has more than 25 years of experience in leadership positions in the United States Marine Corps, a global law firm, and with large and complex business organizations. He has extensive leadership experience including a strong track record of leading transformational initiatives and building high-performance teams.

"I am honored at the opportunity to serve this team in this role," says Tracy. "The level of knowledge and expertise found within this organization is unbelievable, and the capabilities of this team are world class. I look forward to continuing to help fuel continued growth and success." 

In addition to his new role at Bluewater, Tracy also currently serves on several boards for community organizations dedicated to youth development and leadership.

About Bluewater

For more than 30 years Bluewater has delivered strategic tech-forward solutions that solve unique business challenges. To support this, the company operates four divisions servicing interactive storytelling, communication and collaboration needs for marketing and IT teams. To learn more about the company, its platform, and projects, visit

Source: Bluewater


Categories: Business Technology

Tags: Audio Visual, CEO, Growth, Leadership, Technology

About Bluewater

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We're planners, makers & innovators - crafting moments that connect & inspire. Bluewater is the only woman-owned (WBENC) organization of its kind, operating four industry-leading business units that support sensory storytelling.

Scott Schoeneberger
Director of Marketing, Bluewater
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Southfield, MI 48075
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