John Fitzpatrick Earns NAR Pricing Strategy Advisor Certification

Buyers and Sellers benefit from REALTOR® Expertise in Pricing Properties

John Fitzpatrick, PSA, Realtor®

John Fitzpatrick with Berkshire Hathaway HomeServices California Properties based in Whittier, California has earned the nationally recognized Pricing Strategy Advisor (PSA) certification. The National Association of REALTORS® offers the PSA certification to REALTORS® who have demonstrated a thorough understanding of the numerous components that influence accurate property values.  In today’s market, more than ever before, the correct pricing strategy depends on professional expertise and competence, the best use of technology, and a commitment to approach the pricing assignment from various perspectives.

​Realizing the complexities involved in helping clients to accurately establish the price at which to buy or sell real estate, the National Association of Realtors has developed a new certification called Pricing Strategy Advisor or PSA for short.  John Fitzpatrick is one of the first Realtors in California to embrace the concept and fulfill the requirements for the PSA certification.  He sees it as an invaluable tool to help clients understand the difference between price and market value.

"Thanks to the proliferation of Internet real estate portals, today's home buyers and sellers are empowered with a wealth of data and information. While public records and valuation algorithms are useful and interesting, my objective is to help clients interpret that data and information against the backdrop of the current and anticipated market dynamics so that we can arrive at a price that is going to yield the best financial outcome in the shortest amount of time."

John Fitzpatrick

PSA, Realtor®

“The market demands accurate property value assessments, so NAR is excited to provide Realtors® with enhanced tools, education and expertise to determine the most accurate value for a home and give their clients a leg up when buying or selling,” said NAR President Tom Salomone, broker-owner of Real Estate II Inc. in Coral Springs, Florida.

The two most important decisions a property buyer or seller makes, according to Fitzpatrick, are selecting the right agent and establishing a price.  “Thanks to the proliferation of Internet real estate portals, today’s home buyers and sellers are empowered with a wealth of data and information.  While public records and valuation algorithms are useful and interesting, my objective is to help clients interpret that data and information against the backdrop of the current and anticipated market dynamics so that we can arrive at a price that is going to yield the best financial outcome in the shortest amount of time.”

“Pricing Strategies: Mastering the CMA” is the required course for the PSA certification that provides REALTORS® with the knowledge and skills to select appropriate comparables and make accurate adjustments, guide sellers and buyers through the details of comparative market analyses and the underlying pricing principles that inform them, and interact effectively with appraisers. Once awarded the certification, REALTORS® will be equipped to guide clients through the anxieties and misperceptions they often have about home values. For more information about the PSA certification, visit www.pricingstrategyadvisor.org.

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Source: Berkshire Hathaway HomeServices California

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Categories: Real Estate, Houses, Real Estate Investments

Tags: Berkshire Hathaway HomeServices California Properties, California Association of Realtors, CAR, Inland Empire, John Fitzpatrick, NAR, National Association of Realtors, Pricing Strategy Advisor, PSA, PWAOR, Real Estate, Temescal Valley


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A property well listed is a property half sold... Sellers and buyers deserve more - more expertise, more care, and more focus. I bring experience in sales, marketing, pricing & enabling technologies to bear on the sale or purchase of your property.

John Fitzpatrick
PSA, Realtor, Day 1 Real Estate Group
Day 1 Real Estate Group
23935 Lookout Lane
Temescal Valley, CA 92883
United States