Jackie Wade Shows How You Don't Have To Be A Sales Person To Be Good At Selling
Online, July 27, 2011 (Newswire.com) - Jackie Wade shows how you don't have to be a sales person to be good at selling
Successful Selling for Small Business
What It Takes And How To Do It
by Jackie Wade
Today's marketplace is noisy, cluttered, frantic. Many desperate sellers; few, and often reluctant, price-sensitive buyers.
The real key to survival and growth for over 4.8 million small businesses in the UK and over half a million start-ups is not necessarily having the best product or service; much more important is being able to connect with real potential buyers and convincing them to take action and buy.
The business challenge for many is often an aversion to sales, selling and sales people by both buyer and seller!
Against this backdrop, Jackie Wade, Managing Director of specialist sales consultancy and training business Winning Sales, launches her new book, Successful Selling for Small Business: What It Takes and How to Do It.
Her aim is to inspire and motivate small business owners to take greater control of their sales and growth by adopting a positive, proactive and professional approach to selling. Jackie comments:
"During ten years of coaching and training with thousands of small business owners and their staff, I've tracked two simple but critical reasons for a lack of sales success.
"Firstly, not being proactive - that means people just aren't taking enough action, responsibility or control of their sales destiny! They simply sit hoping and waiting for the phone to ring or e-mail to ping! Secondly, actually doing it but badly, without any real understanding of what effective selling is and with consequent disappointing or mediocre results."
According to The Voice of Small Business Survey (1700 FSB* members researched), almost half of small business owners interviewed recognised a major skills gap in the area of sales and marketing.
Many small businesses cannot afford the luxury of a sales person and so this critical role often falls to the MD or another by default.
Jackie's fundamental belief is that you don't have to be a sales person to be good at selling. In fact, quite the opposite is often true.
The right combination of personality, process and mindset can be just as, if not more, effective.
The release of Jackie's book Successful Selling for Small Business: What It Takes and How to Do It is perfectly timed as more and more people are embracing the idea of starting up their own business due to redundancy or threatened job loss or maybe just pursuing the desire to control one's destiny and explore the exciting world of entrepreneurship.
One thing's for sure - reading this book during the early stages of this journey will give every business owner the opportunity of the best chance of success and save some costly mistakes en route.
* Federation of Small Business
Jackie Wade's career in global international sales spans over two decades and four continents and is underpinned by a solid foundation at grass roots level in Dublin. Jackie started out in sales at the tender age of six setting up the sweetie department in her grandma's corner shop in Dublin. Following a number of entrepreneurial ventures through her teens, she went on to study International Business at Dublin City University and decided to go global aged twenty-one, working for a number of international organisations around the world.
Ten years ago she set up her own business in sales training and coaching, Winning Sales. The clear commitment and focus was to help business owners overcome their fears, inhibitions and skills gap to ensure maximum sales and business success, whilst staying true to their personal values and integrity.
Jackie has an impressive portfolio of clients and is engaged in supporting the understanding and development of sales skills in a diverse range of businesses, organisations and enterprise initiatives, including such notables as Newcastle University, Perth University, the Academy for Chief Executives, Business Link and various Chambers of Commerce.
For more information visit www.winningsales.co.uk.
Successful Selling for Small Business is the third of ten titles in the Business Bites series, which consists of guides from leading experts. The series is packed with useful information, and each eBook covers a specific topic, so whether you want help with social media or how to balance your books, you can find the solution!
Emma Jones of Enterprise Nation, co-founder of Brightword said:
"Small business owners have plenty to pack into a working day and this was reflected in the demands we were receiving for content to be delivered in bite size chunks. We have commissioned authors who are experts in their fields and their tips and advice have been packaged in an easy style. This series of eBooks will help you increase sales, reduce costs and work more effectively. Best of all, you can digest a Business Bite Guide in the space of a coffee break!"
The project is being backed by BlackBerry as part of its activity to support small business. Dan Sloshberg at BlackBerry said:
"We are delighted to be sponsoring the Business Bite Size Guides. The series offers start ups and small business owners the information they need on topics that matter most. Content is easily accessible and can be consumed whilst on the move. This fits well with the BlackBerry ethos and benefits!"
Media Notes
For media enquiries please contact:
Louise Hinchen
Louise.hinchen@brightwordpublishing.com
+44 1730 269809
Jackie Wade is available for interview.
Successful Selling for Small Business published in July 2011 by Brightword Publishing
ISBN: 9781908003089, ePub, RRP: £10.00 Available in all good online bookshops
Review copies are available on request
ENDS