iWorkGlobal Appoints Taylor Crossland as Director of Marketing
New director responsible for building brand awareness in support of company's continued growth
San Francisco, CALIF., January 29, 2018 (Newswire.com) - iWorkGlobal, an authority in global workforce management, today announced Taylor Crossland has joined the company as Director of Marketing. Crossland was appointed to the role due to her experience in the workforce management, staffing and compliance industry and will be responsible for increasing awareness of the iWorkGlobal brand.
Crossland joins iWorkGlobal from Amerit Fleet Solutions, human capital management company Evergent, where she managed the company’s marketing efforts for the past six years. Independently, Crossland has developed and grown brands in the food and beverage, sports and entertainment, pharmaceutical, and staffing industries.
It was Crossland’s range of industry experience, as well as the accomplishments she achieved in her previous role, that made her an ideal candidate for the position with iWorkGlobal.
As we planned for 2018, it became apparent that we would need an experienced marketer at the helm to lead iWorkGlobal into continued success and even greater growth. Taylor's experience and expertise, along with her positive attitude, make her the perfect fit for iWorkGlobal.
“iWorkGlobal has achieved significant success over the past year,” said Jeff Phelps, CEO of iWorkGlobal. “As we planned for 2018, it became apparent that we would need an experienced marketer at the helm to lead iWorkGlobal into continued success and even greater growth. Taylor’s experience and expertise, along with her positive attitude, make her the perfect fit for iWorkGlobal.”
As Director of Marketing, Crossland will be responsible for developing an integrated strategic marketing and communications plan that will advance iWorkGlobal’s brand identity and increase awareness of its products and services. Her experience creating and implementing national lead generation strategies, content marketing efforts and referral programs will be a vital asset to the iWorkGlobal team.
“I look forward to telling iWorkGlobal’s story,” Crossland said. “There are a variety of tools that we can use to build awareness, connect with companies and share how iWorkGlobal helps companies tap into an international workforce.”
Crossland earned a Bachelor of Arts with an emphasis in public relations from San Diego State University in San Diego, California.
iWorkGlobal and its team of experienced industry experts are an authority in global workforce management. With a network of partners in more than 160 countries, iWorkGlobal provides compliance consultation, employer of record and agent of record services both domestically and internationally—opening the globe to employers with services that make hiring, paying and managing remote employees and contractors faster and error free. These services are combined with iWorkGlobal’s proprietary online platform, MyVista, which allows businesses to manage their full roster of international workers through a single dashboard. For more information, please visit www.iworkglobal.com.