ITGLOBAL.COM White Label Partnership Program: Vega Telecom Operator Expanded Its Services

​​​​​​​​One of the biggest telecom operators of Russia, in a framework of the White Label partnership program, added self-branded cloud services to its IT portfolio. Today Vega offers IaaS on ITGLOBAL.COM platforms, earning 30% from each payment of its customers.

The Company

Vega is the integrator operator, providing telecom and other IT services to legal entities and private clientele. The company operates since 2002 and is in Top 20 biggest operators of Russia. Company headquarters is located in Saint Petersburg; branch offices are in Moscow and Kazan. The subscriber base of Vega totals 10.000 legal entities and 40.000 individual subscribers both in Russia and abroad.

The Task

Vega is always striving to enrich its service portfolio. As per Mikhail Telegin, Head of business development and customer service of Vega, "the company was never interested being merely 'a duct provider', offering third parties' services with no control, no warranty, at customers' own risk."

Partner selection included two key parameters:

  • Team professionalism: experience, cooperation comfort, decision making speed, pace of technical staff getting involved.
  • Profitability: only the partnership with apparent and attractive financial component could be taken into consideration.​

The White Label partnership program

In the program framework partners obtain a self-branded cloud platform and can sell IaaS from ITGLOBAL.COM under their own brands. Partner share is 30% of each customer's payment. Note that the majority of hyperscalers cannot offer more than 5% profit.

Considering cloud market perspectives, the partners can draw new customers and/or shift loyalty of the existing ones, and carry out UpSale. The program does not require ample financing; Marketing Dept. efforts are sufficient. In fact, the platform sells itself - this is completely a click & buy solution. The client only needs console access, where he/she can purchase services on his/her own.

ITGLOBAL.COM guarantees to its partners

  • project's full technical maintenance (Data Center, equipment, virtualization and administration);
  • platform's interfaces branded with a partner's logo;
  • platform's efficiency;
  • platform's updating;
  • 24/7 customer support.

Marketing procurement, Sales Dept. training and functional B2B client database are on partner.

The platform's principal functionality includes

  • tariffs' application and billing;
  • pre-paid and post-paid systems;
  • interaction with technical support;
  • e-mail creation and sending;
  • knowledge base support.

The Outcome

The cooperation lasts for about a year, now it is at the stage of development and active growth. The perspective of White Label is already evident for Vega. Expansion of service offers allowed turnover growth of $15K per month in less than six months.

Mikhail Telegin:

"I see great growth zone, including growth of our expertise, expansion of service offers, or, simply put - the number of services sold to one customer. I see us moving to the target we set from the very beginning."

Contacts

​pavel.trukhachev@itglobal.com

Source: ITGLOBAL.COM