It Works! Collaborates With Nik Wallenda for Death-Defying Volcano Stunt
PALMETTO, Fla., March 6, 2020 (Newswire.com) - It Works!, a direct sales company known for their fat-burning coffee blend “Skinny Brew,” collaborated with American daredevil Nik Wallenda for his recent successful, death-defying highwire walk over the Masaya Volcano in Nicaragua.
“It’s been an honor to work with Nik and have the opportunity to see him train using our Skinny Brew coffee blend,” said Mark Pentecost, It Works! Founder and CEO.
It Works! was a sponsor of Wallenda’s Volcano Live, which aired this week on the ABC network.
“It’s important that I stay in tip-top shape leading up to these events, and I’ve tried to maintain that my entire life,” said Nik Wallenda. “I changed the direction I’ve gone this time. I’ve been intermittent fasting and using It Works! Skinny Brew.”
It Works! and Wallenda first worked together in 2017 when Wallenda performed at the company’s global conference in Amalie Arena, Tampa, Florida, walking the highwire above attendees.
Source: It Works!
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