It Works! Collaborates With Nik Wallenda for Death-Defying Volcano Stunt

Press Release • updated: Mar 6, 2020
Nik Wallenda and It Works! Collaboration

PALMETTO, Fla., March 6, 2020 (Newswire.com) - It Works!, a direct sales company known for their fat-burning coffee blend “Skinny Brew,” collaborated with American daredevil Nik Wallenda for his recent successful, death-defying highwire walk over the Masaya Volcano in Nicaragua.

“It’s been an honor to work with Nik and have the opportunity to see him train using our Skinny Brew coffee blend,” said Mark Pentecost, It Works! Founder and CEO.

It Works! was a sponsor of Wallenda’s Volcano Live, which aired this week on the ABC network.

“It’s important that I stay in tip-top shape leading up to these events, and I’ve tried to maintain that my entire life,” said Nik Wallenda. “I changed the direction I’ve gone this time. I’ve been intermittent fasting and using It Works! Skinny Brew.”

It Works! and Wallenda first worked together in 2017 when Wallenda performed at the company’s global conference in Amalie Arena, Tampa, Florida, walking the highwire above attendees.

Source: It Works!

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About It Works!

About It Works!

It Works! is a Palmetto, Florida-based direct sales company that was founded in 2001, known for its Skinny Brew coffee. The company's innovative product line includes nutrition, lifestyle, and beauty products, including collaborations from celebrities, such as the world-renowned Dr. Paul Nassif. It Works! has received countless awards and accolades. For five consecutive years, It Works! earned a spot on Inc. 500 and Inc. 5000's list of "Fastest-Growing Private Companies in America." In 2016, the company was ranked as a "Top 20 Fastest-Growing Direct Sales Organization in North America" by DSN Magazine. Direct Selling News honored the company in 2017 and 2018 with its "Best Place to Work" award, and, in 2020, It Works! received Platinum Status by the Consumer-Centric Recognition Program that's hosted by Direct Selling News. The company has expanded into 23 countries and currently has over 150,000 independent distributors worldwide and maintains a debt-free status to date. With a strong brand culture founded on values of connection, friendship, fun, and freedom, It Works! continues to provide science-backed, real solutions for its community of entrepreneurs and consumers.

Visit www.ItWorks.com for additional information.

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CONTACT INFORMATION:

Tiffany Kayar
tiffanyPR@newswiremail.io

itworks.com
It Works!
908 Riverside Dr
Palmetto, Florida
34221

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