It All Adds Up

Online, March 31, 2011 (Newswire.com) - FLY COMMUNICATIONS LAUNCHES NEW ROUND OF IT'S POPULAR PUZZLE ADS FOR ACCOUNTING FIRM MARKS PANETH & SHRON

Agency adds to the tens of thousands of online fans who have already gone to markspaneth.com to find answers to puzzles posted all over New York metro area

FLY Communications has announced a new round of brain-teasing puzzles to keep New York commuters busy for yet another season. The popular campaign for the rapidly growing New York Area accounting firm Marks Paneth and Shron saw its first puzzles go up in transit posters and in various publications including the Wall Street Journal in 2009.

Since then, tens of thousands of puzzle-crazy New Yorkers have gone to the account firm's website to double-check their problem-solving abilities. In the meantime, the campaign itself underscores Marks Paneth & Shron's own unique and powerful problem-solving talents.

The accounting firm Marks Paneth & Shron, has been in the New York Metropolitan area for 100 years offering clients a wide range of auditing, tax, consulting, restructuring, bankruptcy, fraud and forensic and advisory services.

This year's puzzles include a riddle for serious real estate fans, a geography quiz for people who really know Long Island, and a riddle especially created for entrepreneurs who hope one day to ring the bell at the big board on Wall Street.

"We've been really happy with all the traffic the campaign has been generating for our client," says creative director and copywriter on the campaign, FLY's Dave Warren. "From the very beginning we were hoping to catch the imagination of New York's most active and influential commuters and we want to keep doing that on behalf of Marks Paneth."