Is Employee Engagement Engaging Audiences?

Online, November 26, 2013 (Newswire.com) - Innovative chat site Tawkers.com brought noted and award-winning expert Kevin Kruse to talk about employee engagement. On November 13, at 11pm Pacific, business owner and public speaker Kruse talked to none other than Tawkers.com CEO Blake Ian. Among the topics of discussion was a morose trend in employee fungibility in the corporate world. Kruse advocates and employs a more engaging approach to addressing company employees and shared that with the Tawkers audience.

Kruse himself is a businessman, several times over. As a young man, he started his own business. He was wholly dedicated, living out of his office and working nearly around the clock. However, this venture was not to be and the young Kruse shut down a year later, in debt. Later, he would found and sell several large tech companies. In the meantime, he set about finding what makes people tick. It is no secret that many companies, especially large corporations, treat employees as completely replaceable pieces of the corporate machine. Kruse was determined to find a better way. He advocates for bringing employees into the fold, making them feel important, and for wholehearted leadership. The results seem to bear him out. He's a highly sought-after keynote speaker, and his books regularly hit best-seller lists.

His philosophy of employee engagement is especially suited to a platform like Tawkers. What makes Tawkers different from other chatting sites is a carefully crafted mixture of transparency, engagement, and direction. Most online discussions occur undirected. In public forums, you may or may not have moderators who enforce the laws of that particular online space. Their job, however, is not like the moderator at a panel, making sure participants stay on topic. Tawkers allows two Hosts, in this case Kruse and Tawkers' own Blake Ian, to have a public conversation. These two can keep a clear narrative purpose, but members of the forum, those watching, can speak their minds, too. If the rest of the forum finds it particularly relevant, they can upvote a comment to bring it to the attention of the Hosts. The audience finds themselves and their passions matter, but the main purpose of the talk isn't washed away in chatter.

The team at Tawkers found Kruse's message so powerful that the CEO, Blake Ian, was co-Host for that particular Tawk, titled "Employee Engagement for Everyone." Watching these two advocates of engagement and accessibility talk about meaningful relationships was indeed enlightening and certainly another example of Tawkers living up to their mission statement, to be a home for meaningful discussion on the web.