Irvine Spectrum Newbie, Scent Avenue, Making Its Philanthropic Mark

Irvine, ca, December 21, 2015 (Newswire.com) - ​​Brand new to the Irvine Spectrum, Scent Avenue is already making a name for itself by sponsoring the fundraiser, Help Us End Hunger in Orange County, a virtual food drive starting December 21st and running through December 31st. With many families struggling with the decision to pay rent or buy food this holiday, Scent Avenue felt compelled to raise funds, but on a larger scale. Help Us End Hunger in Orange County, benefiting Second Harvest Food Bank, is an internet-based drive that allows people to participate regardless of location or access to food drop off locations.  Donors can simply logon to the internet, enter a virtual grocery store, select items to donate and conveniently check-out without leaving home. Scent Avenue will also be accepting cash donations at their retail store with all proceeds benefiting Second Harvest Food Bank.
 

“Express your love by giving to those in need this holiday season”, says Andrew Yoo, CEO of Scent Corporation, Scent Avenue's parent company. He added that the holidays can be cold, physically and emotionally, and a little assistance can go a long way.

"Express your love by giving to those in need this holiday season"

Andrew Yoo, CEO, Scent Corporation

Scent Avenue opted to sponsor the Help Us End Hunger in Orange County virtual food drive because of its ability to leverage technology to help the less fortunate. The technology itself, developed by Aidmatrix, helps boost reach and increase efficiency for companies sponsoring food drives, which amounts to even more families getting the assistance they so desperately need.  To learn more about the Help Us End Hunger in Orange County campaign, visit www.scent-avenue.com/blogs/scentavenueblog.

About Scent Avenue:  Scent Avenue (Scent Corporation) was founded in 2015, and specializes in premium home décor candles and diffusers made from natural ingredients and pure essential oils. Scent Avenue has one retail location at the Irvine Spectrum located by the movie theater.

About Second Harvest Food Bank of Orange County: SHFBOC is the largest nonprofit hunger relief organization in Orange County leading the fight to end hunger in our community. Second Harvest distributes donated, purchased and prepared foods through a network of more than 300 partner agencies in more than 400 locations throughout the county. Every dollar donated to Second Harvest provides enough food for three meals for the hungry. Second Harvest is a member of Feeding America, a national hunger relief organization. For more information, visit FeedOC.org.                      

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