InZone Marketing Builds Morale With Weekly Team Nights

The team at InZone Marketing has been enjoying weekly team nights in order to build cohesion and morale. Brian, the company's director of operations, stated that these involve a range of fun activities for the team to do together.

Nearly everyone wants to work in places where they can be happy to see their colleagues each day. The InZone Marketing management team is trying to make this a reality in their office through a series of regular team-building events. Brian indicated that, while fun, these team nights provide important business benefits to the firm.

“Getting together for a night of fun is definitely no chore,” he said. “However, we aren’t just doing this to have a good time. Building team morale through these team nights has had a major effect on our productivity and even profitability at InZone Marketing. I think a lot of organizations neglect to invest in the relationships between team members. Those bonds are the basis of our business.”

"Building team morale through these team nights has had a major effect on our productivity and even profitability at InZone Marketing. I think a lot of organizations neglect to invest in the relationships between team members. Those bonds are the basis of our business."

Brian, Director of Operations

Some of the outings have included bowling, eating together, leadership events, and a variety of other fun group-oriented activities. Brian stated that the goal of these is primarily to allow team members to get to know each other outside of the office. Many of the activities also involve some teamwork components as well.

InZone Marketings Director Discusses the Benefits of Team Building

Brian stated that there are many reasons for InZone Marketing’s focus on team building. It has a major effect on trust and thus leads to improved communication throughout the organization. When team members know each other well, they feel they can be more open with each other. Similarly, they know they can rely on each other to get the job done.

“Team building is also very motivating,” Brian continued. “When the whole team is used to working in sync and having fun, they come into work ready to achieve some amazing things together. They also feel more creative, particularly in groups. This is huge for us because that is the lifeblood of all of our campaigns.”

He also indicated that team building is known to help improve problem solving skills for team members. Even when working primarily alone, teammates know they can go to their peers for support and ideas.

“There is almost no reason not to do team-building events,” Brian concluded. “The benefits really outweigh the relatively small cost. Plus, it is enjoyable for the management team too!”

About InZone Marketing, Inc.

InZone Marketing, Inc. customizes direct marketing campaigns for clients who want a new edge in their chosen markets. Using strategic innovative with impeccable delivery, these techniques reach customers in personal ways that produce results. Accessible to small and large companies alike, all  promotions can be adjusted to market, goals, and objectives. The result is strong mutually beneficial bonds between clients and their customers that produce long-term loyalty. Brands get the exposure  they need to hit the mark every time.