Introducing Coupon-A-Tron - Gives Customers Up-to-the-Minute Coupons
Fort Lauderdale, FL, December 13, 2014 (Newswire.com) - Mall Media Inc., Fort Lauderdale, FL announces the new and innovative COUPON-A-TRON!
The company’s self-service, automated coupon kiosk systems will be located inside the main entrances to major malls where the most traffic will walk by. They will continuously deliver fresh, rotating coupons, special offers and video ad messages to the shoppers in the mall only from the merchants in that mall.
"In the retail shopping environment, there are endless strategies, insights and opinions about effectiveness, behavior and so on—and most are up for debate. But two facts seem to hold true across the board: people want to save money and they want it to be easy. Coupon-a-Tron delivers on both benefits. It's not complicated. Walk up, take a sheet of coupons, save money. It's hard to think of any logical reason why a consumer would not use this device."
Paul C. Amelchenko, Associate Creative Director, Sapient Nitro
For major mall tenants, our COUPON-A-TRON systems will redefine the meaning of local advertising. The first unit will be ready to be installed in Fort Lauderdale by February, 2015.
How it works: Shoppers pull coupons as they enter the mall and are also counted as impressions for the advertiser whose video ad is playing on the screen as they are present in the viewing cone of the screen. Their presence in the mall defines them as being in a buying frame of mind and makes them more likely to act on a store’s offer.
The big advantage to advertisers: We deliver coupons and video impressions to shoppers when they are only a couple hundred feet from the door of the retailers whose ad they’ve seen and are almost certainly in a shopping frame of mind. These are big advantages for mall advertisers.
The Coupon-A-Tron unit allows mall merchants to distribute their coupon offers to their most qualified market segment in a fast, efficient and economical way.
EASY - Coupons are submitted by the merchant through a simple online interface to the system with a user-driven and user-friendly software where advertisers can enter their existing in-store coupons which can be inserted into software coupon slots, or they can choose from coupon templates offered in the software.
EFFICIENT - Merchants have flexibility to remotely control amount, terms or expiration dates, run daily or hourly specials or blowouts, immediately cancel coupons on sold-out merchandise, instantly sweeten the offer if the coupon is not performing and quickly turn overstocks or closeouts into cash. The merchant receives fast marketing feedback to quickly compare offers or campaigns.
ECONOMICAL - Merchants pay only for ads that are seen by their best prospects. Most ad media charge rates are based on the number of people who could see your ad, not by the number who have been proven to actuallysee it.
With Coupon-A-Tron, 100% of coupon ads are delivered “in hand” every time, guaranteeing that merchant advertisers get what they pay for.
Contact: Don Haese, CEO at Mall Media Inc.