Internet Marketing And Social Media Helps Start-up On The Way To The Top
Online, August 9, 2012 (Newswire.com) - Quick Lingo founder Godwill Bindeeba has proven that hard work and determination pays off on the road to success within the highly competitive translation industry. Since setting up Quick Lingo in 2008 following graduation from the University of East London with a first-class degree in Accounting and Finance, Internet marketing and social media have been the core elements of a strategy that Godwill has executed to propel Quick Lingo into the spotlight alongside London's leading translation agencies.
Social media has not only helped Quick Lingo gain new customers and drive more traffic to its website, but also re-establish relationships with previous clients to maintain a substantial customer loyalty base.
Sites like Facebook and Twitter need not be used in a way that revolves entirely around your company, however. The effort has to be made to identify your target market and their characteristics. Using these findings you can develop content tailored to that market, enhancing the image of your company through the eyes of prospective customers/clients. Twitter is an especially useful platform for this, as it allows you to engage with your audience on an intimate level.
Search Engine Optimization (SEO) is immensely important, too. An effective SEO strategy has enabled Quick Lingo to rank high in search engine rankings for the keywords that their clients search for, so can subsequently claim the credit for a significant percentage of their sales.
Overall marketing responsibilities for Quick Lingo are handled primarily by their 5-strong marketing team; although bringing in new faces with fresh ideas is something that Godwill strongly believes in. A revolving door of young interns on three-month placements is subsequently used to constantly invigorate his company's approach to marketing. Whichever direction digital marketing and social media heads in next, the Quick Lingo chief and his employees will be ready to adapt.
Four years after our company's foundation in 2008, Quick Lingo has made remarkable to progress to warrant significant recent expansion.
We have acquired a second office in South London to coincide with the expansion of our sales and marketing teams, both of which have increased in personnel due to a high demand for services over the past year. London remains our sole base, but for how long that remains to be seen.
This exciting step in our mission to become the UK's premier translation agency comes off the back of a mammoth subtitling project we recently completed for Sky News Arabia. Looking to the future, the Olympics have brought inquiries flooding in from countless parties associated with the Games, spanning everything from catering to logistics.
Whatever lies in store for the future, Quick Lingo remains dedicated to our core principles no matter the size or scale of a project: using native speaking, specialized translators and interpreters to perform a wide range of linguistic services in all spheres, with exceptional accuracy and outstanding customer service underpinning everything we do.