International Wedding Dress Designer Launches New Label, All Who Wander™
Essense of Australia introduces new bohemian-inspired line to their award-winning family of brands
LENEXA, Kan., November 14, 2019 (Newswire.com) - Now available at retailers across the globe, an all-new line of bohemian wedding dresses has emerged on the market for today’s brides. Martine Harris, Chief Creative Officer and Head Designer of award-winning wedding dress labels Essense of Australia, Stella York and Martina Liana, proudly introduces her latest adventure, All Who Wander™.
While brides of years past have searched for “something borrowed” or “blue,” the last several years of bridal fashion have evolved for a new era of bride—those seeking “something different.”
“This generation of world travelers, adventure seekers and storytellers oftentimes take their vows anywhere from rugged mountaintops to lush woodlands, grand seascapes or even rustic industrial landmarks in hopes of making their wedding day not only an event—but an experience,” Harris said. “I wanted All Who Wander to be a collection of gowns that captures this spirit—giving these brides more than just a gown as they embark on their greatest adventure of all into marriage.”
As bohemian, wayfaring styles continue to influence both ready-to-wear and bridal fashion, Harris feels that this concept is much more than a growing trend among today’s brides.
“We’ve been keeping a close eye on this style inspiration, and years of research and data tell us ‘boho’ is more than a trend - it’s a state of mind and a lifestyle,” Harris said.
Given this extensive research, Harris and her design team have uncovered how to capture this lifestyle in a wedding gown that is equal parts adventure and love story, brought to life through high-end fabrics, exquisite laces and exotic design inspiration.
All Who Wander features 17 captivating new styles with surprising lace details, fluid yet figure-enhancing silhouettes and a carefree, timeless appeal—the label’s debut collection is available now.
To view the entire collection or find a store, please visit AllWhoWander.com.
ABOUT ALL WHO WANDER
From award-winning designer Martine Harris behind internationally acclaimed wedding dresses of Essense of Australia, Stella York and Martina Liana, comes an all-new bridal label—for the traveler and the romantic.
Available at retailers across the globe, All Who Wander offers effortless silhouettes of retro-inspired laces, exotic patterns and rustic fringe details—for a design that speaks to your adventure of lifelong love like never before. To find a retailer near you, visit www.allwhowander.com.
ABOUT ESSENSE OF AUSTRALIA
Essense of Australia is a leading international bridal design house and wholesaler that creates and manufactures award-winning gowns under labels Stella York, Essense of Australia, Martina Liana and All Who Wander™, as well as private label collection Oxford Street and bridesmaid label Sorella Vita.
Innovative design combined with a passion for creating an exceptional experience has propelled Essense of Australia forward as a world-renowned company, with bridal labels now available in more than 1,200 retailers worldwide.
Director of Marketing Communications
Source: All Who Wander
Categories: Fashion and Apparel