Instawork Splashes Into the Buffalo-Rochester Region as Tourism Picks Up

The Flexible Work Platform Matches a Network of More Than 34,000 Skilled Hourly Workers With Buffalo and Rochester Businesses

Instawork Launches in Buffalo/Rochester

Instawork, the leading platform for connecting businesses with a network of more than four million skilled workers, announced today the platform's availability in the Buffalo-Rochester region in New York. The platform specializes in connecting businesses with workers based on their unique business needs while providing workers the choice to decide when, where, and how they work best.

With the region's tourism sector anchored by Niagara Falls, the hospitality industry is just beginning to build back from the effects that the pandemic had on the number of visitors to the iconic waterfalls. 

"Tourism in the Buffalo-Rochester area had been consistently buoyed by visitors to one of the country's greatest natural attractions — The Falls," said Kira Caban, Instawork's Head of Strategic Communications. "With travel remaining steady after the impact of the pandemic-era shutdowns, local businesses need the staffing support Instawork provides to accommodate the increase in travelers."

More than 34,000 people in the Buffalo-Rochester area have already downloaded the Instawork app and are working to staff almost 200 business locations across the area. The most common role for Instawork in the Buffalo-Rochester region is general labor. Other positions across the hospitality and light industrial industry are also offered on the app. Local workers can easily create a profile, find a shift that matches their skills and interests, and start working in as little as 24 hours. 

In the Buffalo-Rochester region, the average hourly pay rate on the Instawork platform is $20 per hour, more than the state's $14.20-per-hour minimum wage. That meaningful increase in earnings gives local residents an easier way to make ends meet during a continued period of inflation.

Businesses across the Empire State that rely on Instawork range from nationally recognized hotels and restaurant groups to some of the area's favorite local hot spots and event venues. 

The announcement also follows Instawork's recent $60 million Series D funding to accelerate investment in AI-driven capabilities. Fueled by this growth, Instawork is helping staff distribution centers for some of the country's largest retailers as well as the majority of sports stadiums across the U.S. and Canada. 

In 2022, Instawork was ranked in the top 10% of the country's fastest-growing companies by Inc. 5000 and was included in the Forbes Next Billion-Dollar Startup list. Instawork was also named the 2022 ACE Award recipient for "Best Innovation" and one of the "Best Business Apps" by Business Insider. Those interested in learning more about Instawork should visit or download the app.

About Instawork

Founded in 2016, Instawork is the leading flexible work app for hourly workers. Its platform connects thousands of businesses with over four million workers, filling a critical role in local economies. Instawork has been featured on CBS News, The Wall Street Journal, The Washington Post, and more. Instawork helps businesses in the food & beverage, hospitality, and warehouse/logistics industries fill temporary and permanent job opportunities in more than 30 markets across the U.S. and Canada. Follow us on Twitter, Instagram, LinkedIn, and Facebook.

Source: Instawork