Instawork Hires Chief Marketing Officer to Support Rapid Growth

Marketing veteran Robert Ting brings experience from Google, Yahoo!, and BILL

Robert Ting joins Instawork as Chief Marketing Officer

Instawork, the leading flexible work app for skilled hourly professionals across the U.S., announced today the addition of Robert Ting as Chief Marketing Officer to lead marketing across the organization. Prior to joining Instawork, Robert spent the last four years at BILL (formerly, where he helped the company achieve 10x growth in revenue. As the Vice President of Growth Marketing, he drove new customer acquisition and monetization, leading the growth marketing programs and operations functions. 

Before BILL, Robert led the marketing organization for a video conferencing startup, Highfive, where he also helped the company achieve 10x growth. Previously, Robert has worked for big tech companies, including Google, Yahoo!, and Motorola. 

"Robert is joining the team as Instawork's first Chief Marketing Officer. His previous experiences will help us ensure strategic alignment across the teams that build our pipeline, create brand awareness, and provide data insights that enable us to lead the conversation around flexible work," said Cathy Hardin, Instawork's Chief Revenue Officer. "Robert's deep expertise in demand generation and B2B marketing will drive sustainable growth in 2023 and beyond."

In the various leadership roles throughout his career, Robert has excelled in combining cohesive marketing strategy with data-driven execution while cultivating unique skills in team building and management.

"I am thrilled to be part of the Instawork team and bring my expertise in growth to build upon the success the team has achieved so far," said Robert Ting, Chief Marketing Officer at Instawork. "Instawork has made tremendous progress in transforming how workers and businesses come together to create economic opportunities. Like many of the team, I am excited about how flexible work is helping local economies, especially during uncertain economic times."   

Instawork uses predictive algorithms with machine learning to seamlessly connect thousands of businesses with more than three million flexible workers, using a multitude of data points to ensure the best match between the business' staffing needs and the worker's skill set and experience. Instawork helps businesses in food & beverage, hospitality, and warehouse/logistics industries fill temporary and permanent roles across the U.S. and Canada.

In 2022, Instawork was ranked in the top 10% of the country's fastest-growing companies by Inc. 5000 and was included in the Forbes Next Billion Dollar Startup list. Instawork was also named the 2022 ACE Award recipient for "Best Innovation," one of the "Best Business Apps" by Business Insider.

About Instawork

Founded in 2016, Instawork is the leading flexible work app for local, hourly professionals. Its digital marketplace connects thousands of businesses and more than three million workers, filling a critical role in local economies. Instawork has been featured on CBS News, the Wall Street Journal, The Washington Post, Associated Press, and more. Instawork helps businesses in the food & beverage, hospitality, and warehouse/logistics industries fill temporary and permanent job opportunities in more than 30 markets across the U.S. and Canada. Follow us on Twitter, Instagram, LinkedIn, and Facebook.

Source: Instawork