Instant Brands to Unveil Expansive Line of the Instant™ Ace Cooking & Beverage Blenders
KANATA, Ontario, February 28, 2019 (Newswire.com) - A lineup of the Instant™ Ace Cooking & Beverage Blenders, with advanced microprocessor blending technology, will debut at The International Home & Housewares Show in Chicago, March 2-5, 2019.
“We developed and innovated with a consumer-first approach to define key value propositions with our Ace blenders,” says Robert Wang, CEO of Instant Brands. “Rather than cook, then hand blend, we decided to make the process less stressful. The Ace provides options like hot or cold soup, as well as, smooth or chunky, at the touch of a button.”
The hot functions are undoubtedly hot. Unlike other blenders which rely on the friction of the blades for heating, the Ace blenders have an internal heating element in the bottom of the pitcher to raise the temperature to 212°F/100°C.
Robert continued, “There is a strong consumer interest in drinking non-dairy milk for health reasons. Many people want to make their own nut, bean and grain milk but find it hard to remember the timing and heating parameters to make sure toxins, such as in soybean, are removed. With the Ace’s one-touch program, you don’t have to remember. We programmed the blender to do that for you.”
The $99 Ace launched at Walmart in September 2018. It comes with eight one-touch programs (four hot and four cold) to make smoothies, soup, ice cream, crushed ice and an array of alternative milks, like nut, rice and soy. Programs run for pre-determined times and temperatures. The Ace also boasts eight serrated, stainless steel blades.
Expansion of the line includes the Ace Plus, Ace Pro and Ace Ultra, ranging in price from $129-$199. Each model has enhanced controls and preferences, timers, low noise and a variety of other innovative features. And while a tamper is included, the blenders are so powerful, having to use it will be rare.
Look for these to be unveiled at the Housewares Show in Chicago, March 2019. Booth L12327
About Instant Brands Inc.
Instant Brands™, the makers of the best-selling Instant Pot®, is driven by a commitment to provide cooking solutions that help our generation live a fast-paced, health-oriented and eco-friendly lifestyle. Product-by-product, Instant Brands is transforming the housewares industry through consumer-driven innovation and comprehensive brand extensions. Instant Brands' product line includes the best-selling Instant Pot pressure cookers, Aura multicookers, Ace blender, Accu sous vide and Wi-Fi-enabled cooking products. For more information on products that can make life easier, please visit www.InstantBrands.com.
Source: Instant Brands Inc.
Categories: Business to Consumer